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How Do PMs Work With Customers, Stakeholders, and Engineering Teams?The role of a product manager (PM) can often seem ambiguous to those outside the field. Unlike engineers, designers, or marketers, PMs don’t “own” a single function—they instead serve as connectors, strategists, and facilitators who bring together diverse groups to create successful products. A PM’s ability to collaborate effectively with customers, stakeholders,...0 Commentaires 0 Parts 5KB Vue 0 Aperçu
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What Is Telemarketing? Understanding Its Role, Purpose, and Modern TransformationIntroduction Telemarketing is one of the most enduring and adaptable forms of direct marketing. Despite the rise of digital channels—email, social media, and AI-driven automation—the power of a live human voice connecting with another person remains remarkably effective. At its core, telemarketing is the practice of using the telephone to promote, sell, or solicit products or...0 Commentaires 0 Parts 1KB Vue 0 Aperçu
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What Tools and Methods Support PMMs?Product Marketing Managers (PMMs) juggle a wide variety of responsibilities: market research, positioning, go-to-market (GTM) planning, sales enablement, and performance measurement. To succeed, PMMs rely on a toolbox of platforms and methodologies that help them understand the customer, align teams, and drive growth. But with so many available tools and approaches, it can be overwhelming to...0 Commentaires 0 Parts 5KB Vue 0 Aperçu