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Dacey Rankins

added blog Marketing and Advertising
2025-10-13 17:51:54 -

How to Analyze and Interpret Market Research Data (Turning Insights into Action)
Introduction Collecting market research data is only half the battle — the real value lies in what you do with it. Thousands of businesses conduct surveys, interviews, and focus groups every year, but many struggle to make sense of the results. They end up with spreadsheets, charts, and percentages — but no clear direction. Sound familiar? That’s because data alone...

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Dacey Rankins

added blog Business
2025-08-28 17:59:16 -

What Insights Do Data Analysts Commonly Provide?
In today’s data-driven business landscape, organizations increasingly rely on data analysts to transform raw numbers into meaningful insights. These professionals play a critical role in identifying trends, diagnosing issues, and supporting decision-making. Without data analysis, businesses risk making assumptions that may not reflect reality. But what kinds of insights do data analysts...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-10 20:08:59 -

Common Mistakes and Pitfalls in Market Research (and How to Avoid Them)
Introduction: Why Good Research Still Fails Even the most ambitious marketing teams and well-funded research projects can fail to deliver useful insights — not because research isn’t valuable, but because it’s done incorrectly. From poorly designed surveys and unrepresentative samples to misinterpreted data and overconfidence in flawed conclusions, market research mistakes...

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Dacey Rankins

added blog Business
2025-08-30 00:42:37 -

How Do I Set Up Google Analytics on My Website?
Setting up Google Analytics is one of the most valuable steps you can take to understand your website’s performance. It gives you insights into where your visitors come from, how they interact with your site, and whether your online goals are being met. For many website owners, the setup process may sound intimidating. However, Google has designed the steps to be straightforward, and...

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Dacey Rankins

added blog Business
2025-08-28 17:48:52 -

How Much Time Does It Take to Work With Analytics Tools?
Analytics tools have become an essential part of modern business decision-making. Whether you’re running a small online store, managing a marketing campaign, or analyzing enterprise-level operations, tools like Google Analytics, Mixpanel, HubSpot, or Tableau help make sense of massive amounts of data. But one of the most common questions beginners and even experienced professionals ask...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-10 20:03:29 -

How Reliable Are Market Research Results? (And How Much Should You Trust Them?)
Introduction: The Confidence Problem in Market Research Market research is often described as the foundation of smart business decisions — but how much can you really trust the results? You might spend weeks conducting surveys, running focus groups, or analyzing customer data, only to realize that your insights didn’t translate into success once applied in the real world. A new...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-10 20:10:19 -

How to Analyze and Interpret Market Research Data (Step-by-Step Guide for Businesses)
Introduction: The Art and Science of Making Sense of Data Collecting data is only half the battle. The real power of market research lies in what you do with that data — how you analyze it, interpret it, and turn it into actionable insights. Many businesses stop at generating charts and percentages, but true insight comes from understanding the story the numbers are telling. It’s...

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Dacey Rankins

added blog Business
2025-07-30 11:23:00 -

How to Analyze Open-Ended Feedback
Open-ended feedback is a powerful source of insights that helps businesses, educators, researchers, and organizations understand thoughts, emotions, and experiences in the respondent’s own words. Unlike structured responses (like multiple-choice questions), open-ended feedback offers nuance and context—but analyzing it can be challenging due to its unstructured nature. Here’s...

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Dacey Rankins

added blog Business
2025-07-30 11:34:06 -

How to Ask For and Use Feedback, Especially in Surveys – Question Design, Analysis, and Follow-Up
Whether you're building a product, leading a team, or managing a service, feedback is essential for growth. Surveys are one of the most scalable and structured ways to collect feedback—but to gain meaningful insights, you need to ask the right questions, analyze responses thoughtfully, and follow up with action. Here’s a complete guide to asking for and using feedback effectively...

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Dacey Rankins

added blog Business
2025-08-30 00:38:48 -

Is Google Analytics Free to Use?
One of the reasons Google Analytics has become the most popular web analytics tool in the world is that it’s available at no cost for most users. But as with many technology products, the answer to whether it’s “free” depends on your needs, the size of your organization, and the level of insights you’re looking for. In this article, we’ll break down what...

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Dacey Rankins

added blog Business
2025-08-30 00:51:53 -

What Are Segments?
In Google Analytics, raw data can sometimes be overwhelming. Looking at total users, sessions, or pageviews gives you a big-picture view, but it doesn’t tell you much about the different types of people visiting your website. That’s where segments come in. Segments allow you to break down your audience into meaningful groups so you can understand behaviors, patterns, and outcomes...

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