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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-12 00:08:27 -

How Do I Create Remarketing Audiences? A Complete Guide to Website Visitors, Buyers, and Engagement Segments
Remarketing only works as well as the audiences behind it. Even the best ads and biggest budgets cannot succeed if they are shown to the wrong people. Creating high-quality remarketing audiences is the foundation of every successful campaign. These audiences determine who sees your ads, how relevant your messaging is, and how efficiently your budget is spent. In 2026, audience creation has...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-13 19:55:00 -

How Does Retargeting Work? A Complete Guide to Pixels, Cookies, Audiences, and Ad Delivery
Retargeting may look simple on the surface. A user visits a website. Later, they see ads for that same brand. Eventually, they return and convert. Behind this seemingly simple process is a complex system of tracking, data collection, audience building, and automated ad delivery. Modern platforms such as Google Ads, Meta Platforms, Inc., and YouTube use advanced technologies to make...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-22 18:42:56 -

How is User Behavior Tracked?
In the digital age, businesses thrive when they understand how users interact with their products, websites, or mobile apps. Tracking user behavior provides the insights needed to create meaningful, seamless experiences and optimize product strategy. But the big question is: how is user behavior tracked? This article explores the main methods, tools, challenges, and best practices for...

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Leonard Pokrovski

adicionou um novo artigo Finance
2025-10-13 17:08:15 -

How Secure Are Fintech Apps and Services?
How Secure Are Fintech Apps and Services? Understanding How Your Data and Transactions Are Protected—and What Happens if a Breach Occurs In today’s digital economy, fintech (financial technology) apps and services have become an integral part of everyday life. From mobile banking and peer-to-peer payments to cryptocurrency trading and digital investing, fintech platforms have...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-12 20:41:14 -

Is Remarketing GDPR-Compliant? A Complete Guide to Legal, Ethical, and Privacy-Safe Retargeting
Remarketing depends on collecting and using user data. At the same time, modern privacy laws demand transparency, consent, and accountability. This creates a critical question for advertisers: Is remarketing legal under GDPR? The short answer is: Yes, but only if it is done correctly. Platforms such as Google Ads and Meta Platforms, Inc. provide GDPR-compliant tools, but responsibility...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-13 19:50:06 -

Is Remarketing Still Effective in 2026? A Complete Guide to Modern Retargeting Performance and Trends
With stricter privacy laws, declining third-party cookies, and growing consumer awareness, many marketers are asking an important question: Is remarketing still effective in 2026? Remarketing has been a core digital marketing strategy for more than a decade. It helped brands re-engage visitors, recover abandoned carts, and increase conversions at low cost. Today, platforms such as Google...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-17 15:46:12 -

Is Retargeting GDPR-Compliant? A Complete Guide to Privacy, Consent, and Legal Advertising in 2026
As digital advertising becomes more data-driven, privacy concerns have become central to marketing strategy. Retargeting relies on tracking user behavior, storing identifiers, and delivering personalized ads—all of which raise legal and ethical questions. For businesses operating in or targeting users in Europe, the most important regulation is the General Data Protection Regulation...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-17 16:10:32 -

Is Retargeting Still Effective in 2026? A Data-Driven Guide to Modern Digital Advertising Performance
Over the past decade, retargeting has been one of the most powerful tools in digital marketing. By showing ads to people who have already interacted with a brand, advertisers were able to dramatically increase conversion rates and return on ad spend. However, rising privacy regulations, the decline of third-party cookies, and changes by major platforms such as Google, Meta Platforms, Inc., and...

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Leonard Pokrovski

adicionou um novo artigo Finance
2025-10-10 22:49:33 -

The Risks and Downsides of Fintech: Security, Privacy, Fraud, Regulatory, and Technological Risks
The Risks and Downsides of Fintech: Security, Privacy, Fraud, Regulatory, and Technological Risks Introduction Financial technology, or fintech, has transformed how people and businesses interact with money. From mobile banking and digital payments to cryptocurrency and robo-advisors, fintech has made financial services more accessible, efficient, and personalized. The global fintech market...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2026-02-12 00:15:35 -

What Is a Remarketing Tag or Pixel? A Complete Guide to Tracking, Targeting, and Optimization
Every successful remarketing campaign begins with one essential element: the remarketing tag or pixel. Without it, remarketing is impossible. A remarketing tag—also called a tracking pixel—is the technology that allows advertisers to identify website visitors, record their behavior, and place them into targeting audiences. It is the bridge between user activity and advertising...

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