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Dacey Rankins

added blog Business
2024-12-24 13:06:37 -

How Do I Develop a Business Strategy?
Developing a business strategy is essential for guiding an organization toward its long-term goals. A solid strategy not only helps in making day-to-day decisions but also positions a company for future growth and success. Whether you are starting a new business or looking to refine the direction of an existing one, understanding the steps, frameworks, and processes involved in creating a...

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Dacey Rankins

added blog Information Technology
2024-03-13 17:35:53 -

History of Information Technology
The history of information technology dates back to long before the emergence of the modern discipline of computer science, which emerged in the 20th century. Information technology (IT) is associated with the study of methods and means of collecting, processing and transmitting data in order to obtain new quality information about the state of an object, process or phenomenon. Due to the...

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Leonard Pokrovski

added blog Internet
2024-03-25 22:10:13 -

History of the Internet
History of the Internet The Internet is a worldwide computer network, the many nodes of which are computers and computer devices that interact according to the same rules, operating as part of independent packet networks with different architectures, technical characteristics and territorial location. The rules for exchanging messages between Internet hosts are defined by a family of...

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Dacey Rankins

added blog Business
2025-08-25 18:37:49 -

How Can I Tell If a User Story Is Too Large?
In Agile development, user stories are designed to be small, actionable units of work that deliver value to the end user. But one of the most common challenges product teams face is creating user stories that are too large. Oversized stories—often called “epics in disguise”—can slow down sprints, reduce predictability, and create confusion about scope and completion....

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Dacey Rankins

added blog Marketing and Advertising
2025-10-09 18:30:16 -

How Do I Choose the Right Market Research Method? (A Complete 2025 Guide)
Introduction: The Art of Choosing the Right Market Research Approach Market research is one of the most powerful tools a business can use — but only when done the right way. Choosing the wrong method can lead to misleading data, wasted money, and poor decisions. Imagine launching a new product based on an unrepresentative survey or misunderstanding customer motivations because you...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-20 15:36:11 -

How Do I Craft Effective Content and Messaging That Scales?
In B2B and B2C marketing alike, content is the engine that powers awareness, engagement, and conversion. But crafting messages that resonate deeply with your audience—and then scaling them across multiple channels, markets, and buyer personas—is one of the hardest challenges marketers face. Too often, companies produce one-off campaigns or generic content that doesn’t align...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-22 14:08:45 -

How Do I Craft Effective Content and Messaging That Scales?
In today’s digital-first landscape, businesses are not just competing on product features—they’re competing on content, communication, and clarity of message. In B2B especially, buyers expect highly relevant, educational, and trustworthy content before they even engage with sales. But the challenge for many organizations is this: how do you craft content and messaging that...

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Dacey Rankins

added blog Business
2025-08-27 14:53:59 -

How Do I Turn Intangible Goals into SMART Goals You Can Meaningfully Measure?
Every business leader or professional has faced the challenge of setting goals that sound inspiring but lack clarity. Phrases like “increase customer satisfaction,” “improve team collaboration,” or “become more innovative” are all examples of intangible goals—goals that sound positive but are difficult to measure. The problem with intangible goals is...

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Dacey Rankins

added blog Business
2025-09-12 16:23:36 -

How is Growth Hacking Implemented in Organizations?
Growth hacking has grown from a niche startup practice into a mainstream methodology for businesses of all sizes. At its core, growth hacking is about experimenting rapidly, measuring results, and scaling what works. But knowing what it is conceptually and actually implementing it within an organization are two very different things. To implement growth hacking effectively, businesses need to...

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Dacey Rankins

added blog Business
2025-09-15 19:00:21 -

How Would You Approach Positioning a New Product for a New Buyer Persona?
Product positioning is one of the most crucial responsibilities of Product Marketing Managers (PMMs). It’s not just about writing catchy taglines—it’s about defining how a product fits into the market, what problems it solves, and why it matters to a specific audience. When you’re positioning a new product for a new buyer persona, the challenge multiplies: you’re...

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