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What Is CPC in Google AdWords?In Google AdWords—now known as Google Ads—CPC, or cost per click, is one of the most fundamental concepts advertisers must understand. It determines how much advertisers pay for traffic and plays a central role in budgeting, bidding, and performance optimization. However, CPC does not exist in isolation. It is closely related to other pricing models such as CPM (cost per thousand...0 Comments 0 Shares 1K Views 0 Reviews
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What Reports Should I Use in AdWords?Google AdWords (Google Ads) generates an enormous amount of data. Every impression, click, search term, and conversion is logged and reported in detail. For many advertisers, this abundance of data becomes overwhelming rather than helpful. The key to success is not seeing more data—it is knowing which reports actually matter and how to interpret them. Reports in Google Ads serve one...0 Comments 0 Shares 441 Views 0 Reviews