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Leonard Pokrovski

أضاف وظيفة جديدة Business
2024-08-22 17:38:22 -

Marketing metrics: what metrics are important to track
Marketing metrics: what metrics are important to track In this article, we will talk about how to get the most out of advertising and other promotion methods, attract new customers and expand the boundaries of influence. What are marketing metrics and what are they for? Marketing metrics are the top priorities to watch if you're growing and promoting your business. These criteria...

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Dacey Rankins

أضاف وظيفة جديدة Business
2025-03-10 17:12:38 -

Actionable Metrics vs. Vanity Metrics: Understanding the Difference
In today's data-driven world, businesses rely on metrics to measure performance and make informed decisions. However, not all metrics are equally valuable. Some provide meaningful insights that drive growth, while others simply look impressive without contributing to actual success. These two categories are known as actionable metrics and vanity metrics. Understanding the difference between...

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Dacey Rankins

أضاف وظيفة جديدة Business
2025-08-27 15:02:14 -

What Are Common KPIs Across Different Departments?
Every organization runs on data. But not all departments measure success the same way. A sales team might celebrate closed deals, while HR monitors turnover, and finance keeps a close eye on cash flow. These differences make sense: each department contributes to overall strategy in unique ways. Yet, when leadership reviews performance, they need a cohesive view of KPIs across the business....

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Dacey Rankins

أضاف وظيفة جديدة Business
2025-08-27 15:06:43 -

What Are Performance Indicators (KPIs)?
In business management, one phrase that appears constantly in conversations about success and measurement is KPI, short for Key Performance Indicator. Organizations across industries—from tech startups to manufacturing giants—use KPIs to track progress, evaluate effectiveness, and guide decision-making. But what exactly are KPIs, and why do they matter so much? This article...

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Dacey Rankins

أضاف وظيفة جديدة Business
2025-08-28 17:56:56 -

What Content or Blog Posts Are Most Popular?
Content marketing is one of the most powerful ways to build trust, attract customers, and grow a brand online. However, simply publishing blog posts or articles isn’t enough. To maximize impact, businesses need to understand what type of content resonates most with their audience. In other words, which blog posts are the most popular—and why? This article explores how to measure...

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Dacey Rankins

أضاف وظيفة جديدة Business
2025-08-28 17:45:02 -

What Is a Conversion?
In the world of digital marketing and analytics, few terms are as important as conversion. A conversion represents the moment when a website visitor or user takes a desired action that aligns with your business goals. Understanding conversions is crucial because they directly measure whether your website, campaign, or app is successful at influencing user behavior. This article explores what a...

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Dacey Rankins

أضاف وظيفة جديدة Business
2025-08-30 00:46:02 -

What Is a Metric vs. a Dimension?
When working with analytics platforms like Google Analytics, you’ll often come across two foundational concepts: metrics and dimensions. These are the building blocks of reporting and analysis, and understanding the difference between them is essential if you want to make sense of your website data. Although the terms are sometimes used interchangeably by beginners, they mean very...

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Dacey Rankins

أضاف وظيفة جديدة Business
2025-08-30 00:50:41 -

What Is a Session?
When analyzing website performance in Google Analytics, one of the most frequently encountered terms is “session.” It may seem like a simple concept, but understanding how sessions are defined and measured is critical for interpreting your analytics data correctly. Many decisions about marketing effectiveness, user engagement, and conversion rates depend on how sessions are counted....

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Dacey Rankins

أضاف وظيفة جديدة Business
2025-08-28 17:43:39 -

What Is Bounce Rate?
In digital marketing and website optimization, one of the most frequently discussed metrics is bounce rate. It is often misunderstood, yet it provides critical insight into how users interact—or fail to interact—with your website. Understanding bounce rate can help you improve user experience, content quality, and ultimately, conversions. This article breaks down what bounce rate...

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