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Dacey Rankins

added blog Marketing and Advertising
2025-11-03 15:00:19 -

How Do I Measure the Success of Social Media Marketing (ROI)?
Measuring success in social media marketing is one of the biggest challenges for businesses of all sizes. It’s easy to see vanity metrics like likes and followers climb, but the real question is: are your efforts translating into meaningful business results? Return on Investment (ROI) in social media isn’t just about money—it’s about value: brand visibility, audience...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 15:08:05 -

How to Measure the Success and ROI of Guerrilla Marketing Campaigns
Tracking creativity: from buzz to business results. Introduction: The Challenge of Measuring the Unconventional Guerrilla marketing is designed to be disruptive, surprising, and viral — but that very nature makes it difficult to measure. When a campaign happens on the street, on social media, or across news outlets, how do you connect that buzz to actual sales, engagement, or brand...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-02 20:03:22 -

How to Measure the Success of Direct Marketing Campaigns
Introduction: Why Measuring Direct Marketing Matters Running a direct marketing campaign is only half the job. The other half—and arguably the more important part—is measuring its effectiveness. Without measurement, businesses operate in the dark, unsure whether their investments are generating meaningful results. Direct marketing is unique because it allows precise tracking of...

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