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Dacey Rankins

added blog Business
2025-12-19 19:09:15 -

What Are the Best Sales Management Strategies?
Sales management strategies define how a company turns effort into revenue. Without clear strategy, even talented sales teams underperform. With the right strategies, average teams can deliver exceptional, repeatable results. The best sales management strategies are not universal formulas. They are context-driven frameworks that align people, process, data, and incentives with business goals....

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Dacey Rankins

added blog Marketing and Advertising
2026-01-16 16:43:44 -

What Is a Good CAC to LTV Ratio?
For any business, understanding the relationship between Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) is critical. The CAC to LTV ratio is one of the most important metrics in growth strategy, marketing efficiency, and investor evaluation. It tells you whether your customer acquisition efforts are profitable, sustainable, and scalable. This article provides a detailed...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-16 16:26:45 -

What Is Customer Acquisition Cost (CAC)? How to Calculate It and What Is a Good CAC?
Customer acquisition cost (CAC) is one of the most important metrics in marketing, sales, and business growth. It tells you how much money your company spends to acquire a new customer—and whether your growth strategy is sustainable. Businesses that ignore CAC often grow quickly at first, only to realize later that they are losing money on every customer they acquire. Companies that...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-20 17:02:27 -

What Is Product-Led Customer Acquisition?
Product-led customer acquisition (PLCA) is a growth strategy where the product itself is the primary driver of acquiring new customers. Instead of relying heavily on sales teams, paid advertising, or outbound marketing, product-led acquisition allows users to discover, experience, and adopt a product before ever speaking to a salesperson—or sometimes without speaking to one at all. This...

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