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Leonard Pokrovski

added blog Money
2025-09-26 20:38:14 -

Definition of AER (Annual Equivalent Rate)
Definition of AER (Annual Equivalent Rate) The Annual Equivalent Rate (AER) is a standard way of expressing the interest rate on a savings account or investment over a one-year period, taking into account the effects of compounding. It allows individuals to compare different financial products fairly, even if they have different interest payment schedules. Understanding AER Interest on...

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Leonard Pokrovski

added blog Personal Finance
2025-10-21 20:20:08 -

How Do I Handle Irregular Expenses?
How Do I Handle Irregular Expenses? Managing money can be challenging even when your expenses are predictable — rent, utilities, groceries, and transportation all tend to have regular monthly amounts. But what often throws people off course financially are the irregular expenses: the ones that don’t happen every month but still come up regularly enough to affect your budget. Think...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-15 18:53:04 -

How Long Should a Marketing Plan Be?
Introduction One of the most common questions marketers face when designing a marketing plan is: How long should it cover? Should it focus on the next few months, the coming year, or several years ahead? The answer depends on your business goals, market dynamics, and the maturity of your organization. The duration of a marketing plan directly impacts its scope, depth, and flexibility. A...

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Dacey Rankins

added blog Business
2025-08-20 15:47:23 -

How Often Should Product Planning Happen?
Product planning is the strategic process of defining what a company should build, why it matters, and how it aligns with both customer needs and business goals. While most people agree on its importance, one of the most debated questions is: how often should product planning take place? Some argue for annual planning, others prefer quarterly cycles, and agile advocates often push for...

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