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Leonard Pokrovski

added blog Business
2024-08-30 20:22:18 -

B2B Marketing
B2B Marketing In B2B (business to business), one company sells a product or provides a service for another company. For example, a coffee shop buys coffee machines from a supplier. Or a consulting firm buys accounting software from an IT company. In this article, we will tell you what B2B marketing is, what is its target audience, sales funnel, and much more↓...

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Dacey Rankins

added blog Business
2024-09-25 18:45:30 -

B2B marketplaces yesterday, today and tomorrow: what are they and why do businesses need them?
15-17% of B2B sales in the world today pass through marketplaces - the segment of "business" online sales is growing 2.9 times faster than B2C. In 10 years, the online trading market has grown fivefold. The growth driver was marketplaces, including in the B2B direction. According to the global market research agency Wunderman Thompson, the global B2B market is worth $8.2 trillion and will...

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Dacey Rankins

added blog Business
2024-09-24 13:59:14 -

How to Create a Strong B2B Value Proposition
Attention spans around the world are shrinking due to the sheer amount of information we have to process every day. This means that people like you and I working in sales and marketing in the B2B industry usually have about three seconds to grab a prospect's attention. Yes, you heard right. You have three seconds to make a good first impression on potential customers to then encourage them to...

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Dacey Rankins

added blog Business
2024-09-24 14:17:36 -

Performance Marketing in B2B and B2B2C: What to Do If the Context Doesn't Work
B2B lead generation is not an easy task. Its implementation is complicated by the characteristic nuances of complex niches: a long transaction cycle, limited demand, a relatively narrow audience, and a number of others. In addition, over time, traffic channels dry up. It also happens that a company cannot use standard sources for one reason or another. How to understand that it's time to use...

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Dacey Rankins

added blog Business
2024-09-24 14:30:17 -

B2C: what it is, the difference, the stages of construction
In this article, we will learn what B2C sales are, what is the difference between B2C, B2B, and B2G, and how to successfully build such sales. It is one of the most common types of trade relationships that can be observed in various industries, from retail and electronics to services and entertainment. And today we will tell you how to become successful in B2C sales. The term B2C (Business to...

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