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Dacey Rankins

ha aggiunto una foto Business
2024-09-04 15:42:37 -

Psychology of Brand Perception: How Colors, Fonts, and Images Affect Customers
Why do we buy clothes from the same brands, consider coffee in a certain chain of coffee shops to be the most delicious and are ready to pay more for flights with a familiar airline? It's simple – we love them (or, in marketing terms, remain loyal). And this love doesn't come out of nowhere — it's created by branding specialists. Branding is not just the development of a logo and...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-24 15:59:37 -

Examples of Strong Brand Positioning: Learning from the Best
Introduction: Why Learning from the Greats Matters Brand positioning is one of the most powerful — yet subtle — tools in marketing. It’s not simply about what you sell, but how your audience perceives your place in their world. The most successful brands today are not always those with the biggest budgets or the most advanced products — they’re the ones with the...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-15 19:06:14 -

How Do We Differentiate Ourselves from Competitors (Unique Selling Proposition / Positioning)?
Introduction In today’s crowded marketplace, standing out is no longer optional — it’s essential. A business can have the best product, service, or team, but if it blends in with competitors, it risks being overlooked. This is where differentiation, unique selling proposition (USP), and positioning come into play. Differentiation defines how your brand stands apart, the USP...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-23 15:35:26 -

How Is Positioning Different from Branding, Differentiation, and Value Proposition?
Introduction: The Web of Marketing Concepts In marketing discussions, a few terms tend to blur together — positioning, branding, differentiation, and value proposition.They’re often used interchangeably, yet they represent distinct layers of a company’s strategy. If you’ve ever heard someone say, “Our branding isn’t clear, so we need to reposition,”...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-29 15:17:40 -

How Should We Position and Market the Product?
Launching a new product is not just about having something great — it’s about making sure the right people understand why it matters. That’s where positioning and marketing come in. You can have an innovative product, but if customers can’t grasp its value instantly or if it blends into the noise of competitors, your launch will struggle. Positioning defines how your...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-24 15:53:17 -

How to Evaluate or Measure If Your Positioning Is Working
Introduction: Positioning Is a Promise — Measurement Shows If You Kept It Brand positioning is the strategic core of marketing — it defines how your company is perceived, remembered, and chosen. But strategy without measurement is guesswork. You might believe your brand stands for innovation, quality, or trust — but what matters is whether your audience believes it....

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-09-25 15:32:37 -

What is a Brand Audit and Why is it Necessary?
In today’s fast-paced business environment, brands cannot afford to operate blindly. Markets change, competitors innovate, and consumer preferences shift constantly. To stay relevant and competitive, companies must continuously evaluate how their brand is performing in the market. This is where a brand audit comes into play. A brand audit is a comprehensive analysis of your brand’s...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-23 15:26:19 -

What Is Positioning? (Understanding Brand and Product Positioning)
Introduction: The Art and Science of Perception In marketing, positioning is one of the most powerful — yet misunderstood — concepts. It’s not just about what your brand says about itself, but about how your audience perceives you relative to competitors. You can have the best product or service in the market, but if consumers can’t clearly understand why you matter or...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-09-20 15:50:33 -

What Should B2B Leaders Ask to Drive Growth and Refine Marketing Strategy?
In today’s fast-moving business environment, B2B leaders face increasing pressure to deliver growth, adapt to changing buyer behavior, and navigate crowded markets. Marketing, once seen as a support function, is now central to driving revenue. But to unlock its full potential, leaders need to ask the right strategic questions—questions that uncover gaps, validate priorities, and...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-24 15:55:32 -

When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception No brand exists in a vacuum. Markets shift, technologies evolve, competitors innovate, and consumer values change. What worked yesterday might not resonate tomorrow. That’s why brand repositioning — the process of reshaping how your brand is perceived — is not a one-time event, but a natural stage in a brand’s life...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-23 15:37:44 -

Who Is the Target Audience, and What Role Do They Play in Positioning?
Introduction: The Heart of Every Brand Strategy No matter how innovative your product or beautiful your branding, your success ultimately depends on one factor — your audience. In marketing, positioning is about claiming a specific space in the minds of your customers. But to claim that space, you first have to know whose mind you’re trying to reach. Without a clearly defined...

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