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Dacey Rankins

added blog Business
2025-09-09 14:28:17 -

How Do Time Spans Affect Our Understanding of Growth?
Growth is not a single, uniform process. Its meaning and significance shift dramatically depending on the time span we’re looking at. A few hours, a few years, or a few centuries can completely alter the way we perceive and measure growth. This is true whether we’re discussing human development, business expansion, or even natural and geological processes. Understanding how time...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-15 18:53:04 -

How Long Should a Marketing Plan Be?
Introduction One of the most common questions marketers face when designing a marketing plan is: How long should it cover? Should it focus on the next few months, the coming year, or several years ahead? The answer depends on your business goals, market dynamics, and the maturity of your organization. The duration of a marketing plan directly impacts its scope, depth, and flexibility. A...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-19 15:19:29 -

What Is Customer Acquisition for B2B vs B2C?
Customer acquisition looks very different depending on whether a business sells to other businesses (B2B) or directly to consumers (B2C). While the goal—acquiring customers—is the same, the process, cost, timelines, decision-makers, and strategies vary significantly. Understanding the differences between B2B and B2C customer acquisition is critical for building effective marketing...

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Leonard Pokrovski

added blog Economics
2026-01-26 17:30:55 -

What Is the Difference Between Microeconomics and Macroeconomics?
What Is the Difference Between Microeconomics and Macroeconomics? Economics is the study of how people and societies use limited resources to satisfy unlimited wants. To make this broad subject easier to understand, economists divide it into two main branches: microeconomics and macroeconomics. While they are closely related, they focus on different levels of economic activity and answer...

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Dacey Rankins

added blog Business
2025-11-26 13:30:00 -

When Is the Best Time for a Company to Pursue a Transaction?
Why Timing Is One of the Most Critical — and Misunderstood — Factors in M&A** In the world of mergers and acquisitions, timing can be the difference between unlocking massive strategic value… or destroying it. A perfectly designed deal pursued at the wrong moment can fail, while a marginal deal pursued at exactly the right time can yield enormous competitive advantage....

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