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Dacey Rankins

added blog Business
2024-07-18 13:11:42 -

Competitive Intelligence
Competitive Intelligence (abbr. CI) is the collection and processing of data from various sources for the development of management decisions in order to increase the competitiveness of a commercial organization, carried out within the framework of the law and in compliance with ethical standards (as opposed to industrial espionage), as well as the structural unit of the enterprise that...

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Dacey Rankins

added blog Business
2025-08-21 16:41:26 -

What Is the Role of Competitive Analysis in Product Strategy?
In product management, building a winning product is never done in isolation. No matter how innovative or unique a company’s offering might seem, it exists within a broader competitive landscape. Competitors—whether direct, indirect, or emerging—shape customer expectations, market dynamics, and even regulatory environments. This is why competitive analysis plays a central role...

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Dacey Rankins

added blog Business
2025-09-15 18:56:54 -

What Tools and Methods Support PMMs?
Product Marketing Managers (PMMs) juggle a wide variety of responsibilities: market research, positioning, go-to-market (GTM) planning, sales enablement, and performance measurement. To succeed, PMMs rely on a toolbox of platforms and methodologies that help them understand the customer, align teams, and drive growth. But with so many available tools and approaches, it can be overwhelming to...

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