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Leonard Pokrovski

added blog Finance
2025-10-14 19:23:39 -

What Does Fintech Cost for Consumers and Businesses?
What Does Fintech Cost for Consumers and Businesses? Fees, Hidden Costs, and Comparing Costs vs. Traditional Alternatives Financial technology—better known as fintech—has transformed how we save, spend, borrow, and invest. From mobile banking and digital wallets to peer-to-peer lending and crypto platforms, fintech promises speed, accessibility, and lower costs. But these services...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-23 16:26:56 -

What Are Effective B2C Marketing Strategies?
Business-to-Consumer (B2C) marketing is about capturing the attention of individual customers, influencing their buying decisions, and fostering long-term brand loyalty. Unlike B2B, where purchase decisions are complex and rational, B2C marketing requires appealing to emotions, convenience, and lifestyle choices. With ever-evolving digital platforms and shifting consumer behaviors, businesses...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-22 15:41:04 -

What is B2C Marketing? Understanding Business-to-Consumer Strategies
Business-to-Consumer (B2C) marketing refers to the strategies and tactics that businesses use to promote and sell products or services directly to individual consumers. Unlike B2B marketing, which focuses on selling to other businesses, B2C marketing emphasizes the end-user experience, emotional engagement, and fast decision-making. B2C marketing encompasses everything from advertising and...

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Leonard Pokrovski

added blog Other
2023-06-02 20:59:18 -

Why Global Supply Chains May Never Be the Same. (2022)
Every day, millions of sailors, truck drivers, longshoremen, warehouse workers and delivery drivers keep mountains of goods moving into stores and homes to meet consumers’ increasing expectations of convenience. But this complex movement of goods underpinning the global economy is far more vulnerable than many imagined. My Link

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