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Dacey Rankins

adicionou um novo artigo Business
2025-03-10 17:12:38 -

Actionable Metrics vs. Vanity Metrics: Understanding the Difference
In today's data-driven world, businesses rely on metrics to measure performance and make informed decisions. However, not all metrics are equally valuable. Some provide meaningful insights that drive growth, while others simply look impressive without contributing to actual success. These two categories are known as actionable metrics and vanity metrics. Understanding the difference between...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-17 10:43:00 -

How Can I Segment Retention Analytics (Cohorts, Behavior, etc.)?
Tracking retention is one of the most important steps in understanding whether your product is delivering ongoing value. But looking at retention as a single metric (like a monthly retention rate) isn’t enough. To gain real insight, businesses must segment retention analytics—breaking users into meaningful groups that reveal patterns in engagement, churn, and loyalty. This article...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-09-30 15:50:36 -

How Do I Measure Content Marketing Success?
The Ultimate Guide to Tracking, Analyzing, and Optimizing Your Content Strategy Content marketing has become a cornerstone of digital growth, helping businesses attract audiences, build trust, and drive sales. But creating content alone isn’t enough — the real power lies in understanding whether that content is actually working. This raises a vital question: how do you measure...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-21 16:36:33 -

How Do You Measure the Success of a Product Strategy?
A product strategy defines the long-term vision and roadmap for a product. But having a strategy on paper isn’t enough—it needs to deliver results. To determine whether a product strategy is effective, companies must measure success using clear metrics, qualitative insights, and strategic alignment. Without proper measurement, teams risk continuing down unproductive paths, wasting...

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Dacey Rankins

adicionou um novo artigo Business
2025-05-01 16:23:45 -

How Does a Startup CEO Define and Measure Success?
For a startup CEO, success isn’t defined by a single metric. Unlike in established companies where benchmarks are more predictable, startup success is fluid, evolving with each stage of growth. From product-market fit to scalability, the CEO must define clear, measurable goals that reflect both the company’s vision and the current reality of its journey. 1. Success Begins with...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-16 16:32:29 -

How Long Does It Take to See Retention Improvements?
When companies start investing in user retention strategies, one of the first questions leadership asks is:“How long will it take before we see results?” The answer depends on many variables, including your business model, customer lifecycle, and the types of changes you implement. Retention improvements rarely happen overnight, but with the right strategy, you can start seeing...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-29 16:13:21 -

How Will We Measure the Success of a Product Launch?
A Comprehensive Guide to Launch Metrics, KPIs, and Continuous Improvement A product launch doesn’t end when your product goes live — that’s actually when the real measurement begins. Knowing how to evaluate the success of your product launch helps you understand whether your efforts achieved the desired business outcomes, and more importantly, where to go next. Many...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-11 16:45:17 -

Key Metrics to Measure Growth Hacking Success
Growth hacking is a results-driven approach to business growth. Unlike traditional marketing, which may focus on brand awareness or impressions, growth hacking emphasizes measurable, actionable outcomes. To determine whether a growth hack is successful, businesses rely on key performance indicators (KPIs) that quantify user acquisition, engagement, retention, and revenue. This article explores...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-28 17:59:16 -

What Insights Do Data Analysts Commonly Provide?
In today’s data-driven business landscape, organizations increasingly rely on data analysts to transform raw numbers into meaningful insights. These professionals play a critical role in identifying trends, diagnosing issues, and supporting decision-making. Without data analysis, businesses risk making assumptions that may not reflect reality. But what kinds of insights do data analysts...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-16 16:29:27 -

What Is a Good Retention Rate or Benchmark?
When companies measure user retention, one of the first questions leadership asks is: “Is this retention rate good?” The answer isn’t universal. A good retention rate depends heavily on your industry, business model, product type, and customer expectations. What’s excellent for a mobile game may be disastrous for a B2B SaaS platform. In this article, we’ll...

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