• E-commerce
    E-commerce is an area of the digital economy that includes all financial and trade transactions carried out using computer networks, and the business processes associated with such transactions. E-commerce includes: Electronic Data Interchange (EDI),Electronic Funds Transfer (EFT),e-commerce,electronic money (e-cash),e-marketing,electronic banking (e-banking),electronic insurance services...
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  • Retargeting: types, scenarios
    Retargeting is actively used in e-commerce. For example, if a consumer searched the internet for an inflatable boat but closed the page without making a purchase, they may start seeing advertisements for that product in various places from social media to other websites. This reminder can drive purchase completion, which increases the effectiveness of marketing efforts and helps optimize ad...
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