In the modern world, with the development of technology more and more, such an industry as graphic design, which originated in the heyday of industrial production, is being used and spread to many spheres of life. Then graphic design was focused more on the production of posters, posters, packaging, postal and various kinds of design products. In fact, there was no concept of "graphic design",...
Why do we buy clothes from the same brands, consider coffee in a certain chain of coffee shops to be the most delicious and are ready to pay more for flights with a familiar airline? It's simple – we love them (or, in marketing terms, remain loyal). And this love doesn't come out of nowhere — it's created by branding specialists.
Branding is not just the development of a logo and...
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