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Dacey Rankins

added blog Marketing and Advertising
2025-10-08 17:21:05 -

Are Micro-Influencers Worth It? A Deep Dive into the Power of Smaller Voices
Introduction: The Rise of the Micro-Influencer In the fast-paced world of digital marketing, influencer marketing has become one of the most powerful ways for brands to connect authentically with their audiences. But as the influencer landscape matures, marketers have started to realize that bigger isn’t always better. While macro- and mega-influencers boast massive followings,...

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Dacey Rankins

added blog Business
2025-09-22 15:38:10 -

B2B Marketing Often Targets a Buying Group: How to Define Each Member and Their Influence
In B2B marketing, purchasing decisions are rarely made by a single individual. Unlike B2C, where a consumer may make a snap decision, B2B decisions often involve a buying group—a collection of stakeholders who influence, approve, and implement purchases. Each member has different priorities, concerns, and levels of influence. Understanding this buying group is crucial for marketers. A...

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Dacey Rankins

added blog Business
2025-02-27 16:01:18 -

How Can Brands Collaborate with Content Creators?
In today’s digital landscape, collaboration between brands and content creators has become an essential strategy for reaching consumers in an authentic and engaging way. As social media and digital platforms continue to dominate, content creators — whether they’re influencers, bloggers, vloggers, or social media stars — have built highly engaged and loyal communities....

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Dacey Rankins

added blog Business
2025-02-27 16:39:42 -

How Can Brands Find the Right Influencers to Partner With?
In the age of digital marketing, influencer partnerships have become a cornerstone of brand strategies. Influencers have the power to reach and engage targeted audiences in authentic ways, making them invaluable allies for brands looking to enhance their visibility, build trust, and drive sales. However, finding the right influencer to partner with can be a daunting task. To ensure successful...

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Dacey Rankins

added blog Business
2025-03-28 14:33:54 -

How Do I Promote My Crowdfunding Campaign?
Running a successful crowdfunding campaign involves more than just launching your project online. To achieve your funding goal and make your project a reality, you need a solid promotional strategy to attract backers, spread the word, and keep momentum going throughout the campaign. Effective promotion is key, and there are several ways to generate buzz and excitement about your campaign. 1....

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Dacey Rankins

added blog Business
2025-02-27 17:13:16 -

How Do Influencers Maintain Authenticity with Their Audience?
In the world of influencer marketing, authenticity is everything. Audiences crave genuine, transparent content that resonates with their values and interests. For influencers, maintaining authenticity is crucial not only for retaining the trust of their followers but also for cultivating long-term loyalty. In an age where sponsored content is everywhere, followers can easily spot when an...

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Dacey Rankins

added blog Business
2025-02-27 17:07:04 -

How Is the Success of an Influencer Marketing Campaign Measured?
Influencer marketing has become one of the most powerful tools for brands to connect with their target audience. However, to determine the true effectiveness of an influencer marketing campaign, it's essential to measure the success through various metrics. These indicators provide valuable insights into how well the campaign is performing and whether the brand’s objectives are being met....

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Dacey Rankins

added blog Marketing and Advertising
2025-10-08 17:24:18 -

How to Measure and Track Influencer Marketing ROI: A Complete Guide for 2025
Introduction: Why Measuring Influencer ROI Matters Influencer marketing has evolved from a trendy tactic into a central pillar of digital marketing strategy. Brands now spend billions annually collaborating with creators across Instagram, TikTok, YouTube, and emerging platforms. However, despite its popularity, many marketers still struggle to quantify the true return on investment (ROI) of...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-14 17:17:03 -

How to Use Social Media Effectively for Marketing
Introduction: Why Social Media Is Every Business’s Stage In today’s digital economy, social media is no longer optional — it’s essential. Whether you run a global brand or a local café, your customers are scrolling somewhere: Instagram, TikTok, LinkedIn, YouTube, or X (formerly Twitter). These platforms are where conversations happen, trends start, and...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-08 18:17:07 -

Micro vs Macro vs Mega Influencers: What’s the Difference and When Should You Use Each?
Introduction: The Changing Face of Influence Influencer marketing has transformed from a fringe tactic into a mainstream cornerstone of modern digital strategy. Ten years ago, the word influencer might have conjured images of celebrities or YouTubers with millions of followers. Today, the landscape is much more nuanced — and much more strategic. Brands now recognize that not all...

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