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Dacey Rankins

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2025-03-10 17:12:38 -

Actionable Metrics vs. Vanity Metrics: Understanding the Difference
In today's data-driven world, businesses rely on metrics to measure performance and make informed decisions. However, not all metrics are equally valuable. Some provide meaningful insights that drive growth, while others simply look impressive without contributing to actual success. These two categories are known as actionable metrics and vanity metrics. Understanding the difference between...

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Dacey Rankins

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2024-12-25 18:33:30 -

How Can Small Businesses Develop an Effective Strategy?
For small businesses, developing an effective strategy is critical to ensuring long-term success and growth. Unlike large corporations that have more resources and established processes, small business owners often face unique challenges when it comes to crafting a strategy that is both realistic and actionable. Fortunately, with the right approach, small businesses can develop tailored...

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Dacey Rankins

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2025-03-10 17:30:00 -

How Do I Measure Progress in a Lean Startup?
In a Lean Startup, progress isn’t measured by traditional business metrics like total revenue or market share. Instead, progress is tracked through learning and validated insights that help refine the product, strategy, and growth model. One of the key methods for measuring progress is innovation accounting, which involves defining, measuring, and communicating key metrics that drive...

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Dacey Rankins

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2025-04-16 17:08:27 -

How Do Social Enterprises Measure Their Impact?
Social enterprises are designed to tackle pressing social and environmental issues, but how do they know if they're truly making a difference? Measuring impact is essential—not just for accountability, but also to improve performance, attract funding, and communicate value to stakeholders. Unlike traditional businesses that focus solely on financial metrics, social enterprises assess...

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Dacey Rankins

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2025-08-21 16:36:33 -

How Do You Measure the Success of a Product Strategy?
A product strategy defines the long-term vision and roadmap for a product. But having a strategy on paper isn’t enough—it needs to deliver results. To determine whether a product strategy is effective, companies must measure success using clear metrics, qualitative insights, and strategic alignment. Without proper measurement, teams risk continuing down unproductive paths, wasting...

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Dacey Rankins

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2025-04-15 21:13:34 -

How Does a Social Enterprise Differ from a Nonprofit?
In a world where organizations strive to address pressing social and environmental issues, two impactful models often come into focus: social enterprises and nonprofits. While they share the common goal of tackling societal challenges, their approaches and funding mechanisms set them apart. Mission-Driven Models with Different Engines Both social enterprises and nonprofits are mission-driven....

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Dacey Rankins

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2025-02-27 17:07:04 -

How Is the Success of an Influencer Marketing Campaign Measured?
Influencer marketing has become one of the most powerful tools for brands to connect with their target audience. However, to determine the true effectiveness of an influencer marketing campaign, it's essential to measure the success through various metrics. These indicators provide valuable insights into how well the campaign is performing and whether the brand’s objectives are being met....

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Dacey Rankins

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2025-07-12 20:48:16 -

What Is the Scope—And How Will We Measure It?
Determining Boundaries and Success Metrics for the Project** Project scope defines the boundaries of what will be delivered—what's in, what's out, and how you'll know when it's complete. Without clear scope definition, projects can quickly derail due to shifting expectations or uncontrolled change. Scope should include: Goals and deliverables Major tasks and features...

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Dacey Rankins

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2025-08-18 13:27:03 -

What Metrics Indicate Product Success?
Measuring product success is one of the most critical responsibilities of a product manager (PM). A product may have an impressive launch, strong initial adoption, or enthusiastic reviews, but without the right metrics, it’s nearly impossible to determine whether it is truly meeting customer needs, delivering business value, and achieving sustainable growth. Metrics help teams evaluate...

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