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Dacey Rankins

added blog Marketing and Advertising
2025-11-10 17:33:43 -

Can Any Business Use Viral Marketing, or Is It Only for Big Brands?
Introduction When most people think of viral marketing, they picture massive campaigns from global brands — slickly produced videos, celebrity appearances, and millions of views within days. These examples dominate headlines, reinforcing a myth that virality belongs to companies with large budgets and big followings. But the digital landscape tells a different story. Some of the most...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-20 16:03:47 -

How Does Mobile Behavior Differ from Desktop Behavior?
The way people interact with digital content has undergone a seismic shift over the past decade. The desktop computer once dominated online engagement — from research to shopping to social networking. But today, the mobile device is king. Over 60% of global internet traffic now comes from smartphones and tablets, and this trend continues to grow each year. However, the difference between...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-08 18:17:07 -

Micro vs Macro vs Mega Influencers: What’s the Difference and When Should You Use Each?
Introduction: The Changing Face of Influence Influencer marketing has transformed from a fringe tactic into a mainstream cornerstone of modern digital strategy. Ten years ago, the word influencer might have conjured images of celebrities or YouTubers with millions of followers. Today, the landscape is much more nuanced — and much more strategic. Brands now recognize that not all...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-08 18:14:51 -

The 10 Most Common Mistakes to Avoid in Influencer Marketing Campaigns (and How to Fix Them)
Introduction: The Hidden Risks Behind a Powerful Strategy Influencer marketing is now one of the most effective tools in a brand’s digital arsenal. With an average return of $5.20 for every $1 spent, it’s no surprise that businesses — from local startups to global corporations — are racing to collaborate with creators. But while influencer marketing can skyrocket...

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Dacey Rankins

added blog Business
2025-08-28 17:45:02 -

What Is a Conversion?
In the world of digital marketing and analytics, few terms are as important as conversion. A conversion represents the moment when a website visitor or user takes a desired action that aligns with your business goals. Understanding conversions is crucial because they directly measure whether your website, campaign, or app is successful at influencing user behavior. This article explores what a...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:32:16 -

What Trends in Mobile Marketing Should I Watch For?
Introduction Mobile marketing continues to evolve at a breakneck pace. With over 6.8 billion smartphone users worldwide and more than 60% of web traffic originating from mobile devices, brands are compelled to stay ahead of emerging trends to remain relevant. The modern consumer expects instant, personalized, and seamless experiences, and innovations in mobile technology — from voice...

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