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Dacey Rankins

added blog Marketing and Advertising
2025-10-03 20:40:07 -

Best Practices for Effective Email Marketing in 2023 (and Beyond)
Introduction Email marketing is one of the most reliable and profitable digital marketing strategies available today. Despite the rise of social media and other platforms, email continues to deliver an impressive ROI of $36 for every $1 spent (DMA, 2023). But success with email marketing isn’t automatic. To cut through crowded inboxes, marketers must follow best practices that balance...

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Dacey Rankins

added blog Business
2025-09-16 16:32:29 -

How Long Does It Take to See Retention Improvements?
When companies start investing in user retention strategies, one of the first questions leadership asks is:“How long will it take before we see results?” The answer depends on many variables, including your business model, customer lifecycle, and the types of changes you implement. Retention improvements rarely happen overnight, but with the right strategy, you can start seeing...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:20:59 -

How to Balance Mobile Site vs Mobile App — Which Is Better?
Introduction In today’s mobile-first world, businesses face a pivotal decision: should they invest in a mobile website, a mobile app, or both? The debate isn’t just about technology—it’s about user experience, accessibility, and strategic alignment with business goals. More than 60% of global web traffic now comes from mobile devices, and users spend over 85% of their...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:30:29 -

How to Do Mobile App Marketing: From Installs to Retention and Growth
Introduction Launching a mobile app is only half the battle. The true challenge begins once your app is live: how do you attract downloads, engage users, retain them, and turn them into loyal advocates? With over 5 million apps competing for attention across the App Store and Google Play, even the most innovative app can vanish into obscurity without a well-planned marketing strategy. Success...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:22:41 -

How to Implement Location-Based Marketing or Geofencing
Introduction In a digital age where personalization drives engagement, location-based marketing (LBM) and geofencing have emerged as two of the most powerful tools for connecting with customers in real time. Modern consumers are constantly on the move, and their smartphones provide marketers with the opportunity to reach them based on where they are, not just who they are. Location-based...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-16 19:05:27 -

What is Mobile Marketing?
Introduction In an era where smartphones and tablets dominate digital interaction, businesses can no longer ignore mobile as a primary marketing channel. Mobile marketing is no longer just a subset of digital marketing—it’s a critical, standalone discipline that leverages mobile devices to engage audiences, drive conversions, and build long-term relationships. This article...

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Dacey Rankins

added blog Business
2025-09-16 16:19:17 -

What Is User Retention and How Is It Measured?
In the world of digital products, growth isn’t just about acquiring users—it’s about keeping them engaged over time. This is where user retention becomes one of the most important metrics for product managers, marketers, and business leaders. Retention reveals whether customers find ongoing value in your product. Without strong retention, even the best acquisition campaigns...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:18:48 -

What Metrics / KPIs Should Be Used in Mobile Marketing?
Introduction In the rapidly evolving world of mobile marketing, success isn’t just about launching creative campaigns or driving downloads — it’s about measuring impact intelligently. Mobile users behave differently from desktop users; they interact on smaller screens, make quicker decisions, and expect highly personalized experiences. To understand whether your mobile...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 14:51:41 -

What Mobile Marketing Strategies Work Best?
Introduction Mobile marketing has become one of the most influential forces in modern business. With over 6.5 billion smartphone users globally, mobile devices are no longer secondary screens—they are the primary gateway to consumers. People browse, shop, communicate, and consume media through their phones. For marketers, this shift presents both a challenge and an opportunity: how to...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-16 19:08:20 -

Why is Mobile Marketing Important?
Introduction The way consumers interact with brands has fundamentally shifted in the last decade. Smartphones and mobile devices are no longer just tools for communication—they are central to daily life, shaping how people research products, make purchasing decisions, and engage with content. Consequently, mobile marketing has emerged as an essential component of any marketing strategy....

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