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Dacey Rankins

added blog Business
2025-08-13 20:10:10 -

How Can Hiring Stay Legal and Ethical with AI Screening?
Artificial Intelligence (AI) is increasingly used in recruitment to screen resumes, evaluate candidates, and even conduct interviews. While AI can speed up hiring and reduce costs, it introduces potential legal and ethical concerns that must be carefully addressed. Legal Considerations in AI Hiring Compliance with Employment Laws:AI hiring systems must comply with local, national, and...

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Leonard Pokrovski

added blog Finance
2025-10-13 17:08:15 -

How Secure Are Fintech Apps and Services?
How Secure Are Fintech Apps and Services? Understanding How Your Data and Transactions Are Protected—and What Happens if a Breach Occurs In today’s digital economy, fintech (financial technology) apps and services have become an integral part of everyday life. From mobile banking and peer-to-peer payments to cryptocurrency trading and digital investing, fintech platforms have...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:22:41 -

How to Implement Location-Based Marketing or Geofencing
Introduction In a digital age where personalization drives engagement, location-based marketing (LBM) and geofencing have emerged as two of the most powerful tools for connecting with customers in real time. Modern consumers are constantly on the move, and their smartphones provide marketers with the opportunity to reach them based on where they are, not just who they are. Location-based...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-08 17:37:30 -

Legal and Disclosure Issues in Influencer Marketing: A Complete 2025 Compliance Guide for Brands and Creators
Introduction: Why Legal Compliance Is Critical in Influencer Marketing Influencer marketing has evolved from a casual form of promotion into a highly regulated global industry. With billions of dollars in play and millions of social media users influenced daily, governments, consumer protection agencies, and industry bodies have implemented strict rules to ensure transparency, honesty, and...

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Dacey Rankins

added blog Business
2025-09-01 09:27:04 -

Other Frequently Asked GA4-Specific Questions
Since the launch of Google Analytics 4 (GA4), many users have struggled with the transition from Universal Analytics (UA). The platform introduces new terms, reporting methods, and even an entirely different data model. As a result, both beginners and experienced marketers often have similar questions when learning GA4. This article answers some of the most frequently asked GA4-specific...

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Leonard Pokrovski

added blog Finance
2025-10-10 22:49:33 -

The Risks and Downsides of Fintech: Security, Privacy, Fraud, Regulatory, and Technological Risks
The Risks and Downsides of Fintech: Security, Privacy, Fraud, Regulatory, and Technological Risks Introduction Financial technology, or fintech, has transformed how people and businesses interact with money. From mobile banking and digital payments to cryptocurrency and robo-advisors, fintech has made financial services more accessible, efficient, and personalized. The global fintech market...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:26:59 -

What Are the Challenges or Disadvantages of Mobile Marketing?
Introduction Mobile marketing has revolutionized how brands communicate with their audiences. With over 6.8 billion smartphone users worldwide and mobile accounting for more than 60% of all web traffic, it’s clear that the mobile channel is where attention lives. Whether it’s push notifications, SMS, social ads, or mobile websites, marketers can now reach consumers instantly...

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Dacey Rankins

added blog Business
2025-08-22 18:46:15 -

What are the Main Challenges or Ethical Considerations in Analyzing User Behavior?
In today’s data-driven world, user behavior analysis has become a cornerstone of business strategy. Companies use it to improve user experiences, drive conversions, optimize product design, and even forecast market trends. However, analyzing user behavior isn’t without challenges. Beyond the technical and methodological hurdles, there are deep ethical considerations that businesses...

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