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Dacey Rankins

added blog Marketing and Advertising
2025-11-06 18:00:55 -

Best Practices for Telemarketing Calls — Script, Approach, and Targeting for Success
Introduction Telemarketing remains one of the most powerful tools for direct customer engagement—when done right. Yet, its success depends not just on the number of calls made but on how well each call is executed. The difference between a productive conversation and a failed one often comes down to preparation, precision, and professionalism. A telemarketing campaign is not merely...

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Dacey Rankins

added blog Business
2025-11-14 20:54:03 -

Business Development – Foundations, Strategy, Operations & Common Questions
Introduction Business development (BD) is one of the most misunderstood functions in modern organizations. Many assume it’s simply another word for sales, others treat it as marketing or partnerships, while some see it as networking and outreach. In reality, business development is a strategic discipline focused on long-term growth, requiring market analysis, relationship-building,...

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Dacey Rankins

added blog Business
2025-09-22 15:27:27 -

How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
In B2B organizations, marketing and sales often operate like neighbors who rarely talk: close in proximity, but divided by walls. Yet in a world where buyers are self-educating and moving fluidly between digital touchpoints, alignment between marketing and sales is no longer optional—it’s mission-critical. At the heart of alignment lies a shared understanding of the buyer’s...

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Dacey Rankins

added blog Business
2025-12-15 18:31:05 -

How Do I Set Sales Goals?
Setting sales goals sounds simple — until you try to do it properly. Many people either set goals that are too vague (“sell more”), too ambitious (“double revenue next month”), or completely disconnected from daily actions. The result is frustration, inconsistency, and burnout. Effective sales goals are not motivational slogans. They are clear targets connected to...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-29 15:13:39 -

How Do You Know If a Product Is Ready for Launch?
You’ve spent months developing your product. You’ve invested in design, engineering, branding, and testing. But before you hit “Go,” one critical question remains: Is it truly ready for the market? A rushed launch can destroy trust and momentum. A delayed one can burn cash and morale. The key lies in finding that balance between readiness and agility — ensuring...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-20 16:38:55 -

How Does B2C Marketing Differ from B2B Marketing?
Marketing is not one-size-fits-all. While many principles overlap, B2C (Business-to-Consumer) and B2B (Business-to-Business) marketing operate in fundamentally different contexts. Understanding these differences is crucial for crafting strategies that resonate with the right audience, optimize budgets, and drive measurable results. This article explores the core distinctions between B2C and...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-14 21:02:50 -

How Often Should You Post on YouTube, and How Long Should Videos Be?
There is no perfect, universal posting frequency on YouTube — and anyone who claims there is one is ignoring how differently audiences behave across niches. What is universal, however, is the importance of consistency. YouTube’s algorithm rewards creators and brands that establish a clear pattern. Consistency signals reliability, improves viewer retention, and increases the...

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Dacey Rankins

added blog Business
2025-02-07 16:24:46 -

How Will I Measure Success?
One of the most crucial aspects of running a business is knowing how to measure success. While success can mean different things to different people, it is essential to define clear metrics to evaluate your business's performance. Whether it’s achieving financial goals, improving customer satisfaction, or expanding market reach, measuring success helps you make informed decisions, stay...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-22 15:39:57 -

Many Campaigns Fail Because Inbound Volume is Low or the Buyer Doesn’t Convert — Does Marketing Even Work for B2B?
It’s a familiar story in B2B organizations: marketing launches campaigns, invests in content, webinars, and paid ads, yet the results are disappointing. Leads are scarce, or the leads that do arrive fail to convert into opportunities. Sales teams complain, executives question ROI, and confidence in marketing wanes. The truth is that marketing absolutely works in B2B, but success requires...

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Dacey Rankins

added blog Business
2025-08-27 15:02:14 -

What Are Common KPIs Across Different Departments?
Every organization runs on data. But not all departments measure success the same way. A sales team might celebrate closed deals, while HR monitors turnover, and finance keeps a close eye on cash flow. These differences make sense: each department contributes to overall strategy in unique ways. Yet, when leadership reviews performance, they need a cohesive view of KPIs across the business....

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