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Business Development – Foundations, Strategy, Operations & Common QuestionsIntroduction Business development (BD) is one of the most misunderstood functions in modern organizations. Many assume it’s simply another word for sales, others treat it as marketing or partnerships, while some see it as networking and outreach. In reality, business development is a strategic discipline focused on long-term growth, requiring market analysis, relationship-building,...0 Σχόλια 0 Μοιράστηκε 4χλμ. Views 0 Προεπισκόπηση
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How Do I Align Marketing With Sales and Understand the Buyer’s Journey?In B2B organizations, marketing and sales often operate like neighbors who rarely talk: close in proximity, but divided by walls. Yet in a world where buyers are self-educating and moving fluidly between digital touchpoints, alignment between marketing and sales is no longer optional—it’s mission-critical. At the heart of alignment lies a shared understanding of the buyer’s...0 Σχόλια 0 Μοιράστηκε 5χλμ. Views 0 Προεπισκόπηση
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How Do I Measure Lead Generation Performance?Measuring lead generation performance is what separates guessing from scaling. Many businesses generate leads but have no clear idea which efforts work, which waste money, and which can be improved. Without measurement, lead generation becomes activity without insight. This article explains how to measure lead generation performance properly, which KPIs matter at each stage, how to build...0 Σχόλια 0 Μοιράστηκε 81 Views 0 Προεπισκόπηση
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How Do I Set Sales Goals?Setting sales goals sounds simple — until you try to do it properly. Many people either set goals that are too vague (“sell more”), too ambitious (“double revenue next month”), or completely disconnected from daily actions. The result is frustration, inconsistency, and burnout. Effective sales goals are not motivational slogans. They are clear targets connected to...0 Σχόλια 0 Μοιράστηκε 207 Views 0 Προεπισκόπηση
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How Do You Know If a Product Is Ready for Launch?You’ve spent months developing your product. You’ve invested in design, engineering, branding, and testing. But before you hit “Go,” one critical question remains: Is it truly ready for the market? A rushed launch can destroy trust and momentum. A delayed one can burn cash and morale. The key lies in finding that balance between readiness and agility — ensuring...0 Σχόλια 0 Μοιράστηκε 4χλμ. Views 0 Προεπισκόπηση
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How Does B2C Marketing Differ from B2B Marketing?Marketing is not one-size-fits-all. While many principles overlap, B2C (Business-to-Consumer) and B2B (Business-to-Business) marketing operate in fundamentally different contexts. Understanding these differences is crucial for crafting strategies that resonate with the right audience, optimize budgets, and drive measurable results. This article explores the core distinctions between B2C and...0 Σχόλια 0 Μοιράστηκε 4χλμ. Views 0 Προεπισκόπηση
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How Often Should You Post on YouTube, and How Long Should Videos Be?There is no perfect, universal posting frequency on YouTube — and anyone who claims there is one is ignoring how differently audiences behave across niches. What is universal, however, is the importance of consistency. YouTube’s algorithm rewards creators and brands that establish a clear pattern. Consistency signals reliability, improves viewer retention, and increases the...0 Σχόλια 0 Μοιράστηκε 4χλμ. Views 0 Προεπισκόπηση
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How Will I Measure Success?One of the most crucial aspects of running a business is knowing how to measure success. While success can mean different things to different people, it is essential to define clear metrics to evaluate your business's performance. Whether it’s achieving financial goals, improving customer satisfaction, or expanding market reach, measuring success helps you make informed decisions, stay...0 Σχόλια 0 Μοιράστηκε 16χλμ. Views 0 Προεπισκόπηση
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Many Campaigns Fail Because Inbound Volume is Low or the Buyer Doesn’t Convert — Does Marketing Even Work for B2B?It’s a familiar story in B2B organizations: marketing launches campaigns, invests in content, webinars, and paid ads, yet the results are disappointing. Leads are scarce, or the leads that do arrive fail to convert into opportunities. Sales teams complain, executives question ROI, and confidence in marketing wanes. The truth is that marketing absolutely works in B2B, but success requires...0 Σχόλια 0 Μοιράστηκε 5χλμ. Views 0 Προεπισκόπηση
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