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Dacey Rankins

добавлена новая статья Business
2024-12-27 15:54:00 -

How Do I Create a Sustainable Business Strategy?
In today's business landscape, sustainability is no longer just a buzzword—it's a critical element of long-term success. Creating a sustainable business strategy involves not only focusing on profitability but also on environmental, social, and governance (ESG) factors. These considerations are becoming increasingly important to consumers, investors, and employees alike. A sustainable...

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Dacey Rankins

добавлена новая статья Business
2025-09-05 15:38:21 -

What Is Sustainable Growth in Business?
Growth is the ultimate goal for most businesses, but not all growth is created equal. Some companies scale rapidly only to crash when they cannot manage costs, meet demand, or adapt to market shifts. Others achieve steady, long-term success by focusing on sustainable growth—a strategy that balances short-term performance with long-term resilience. This article explores what sustainable...

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Dacey Rankins

добавлена новая статья Business
2025-02-17 16:41:42 -

Can Indie Hacking Lead to a Sustainable Full-Time Income?
Indie hacking, the practice of building and growing small, independent businesses without the backing of investors or big corporations, has become an increasingly popular path for aspiring entrepreneurs. For those who dream of working for themselves and achieving financial independence, the question arises: can indie hacking lead to a sustainable full-time income? The answer is yes, but it...

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Dacey Rankins

добавлена новая статья Business
2025-08-19 17:48:29 -

How Can the Product Be More Environmentally Friendly or Accessible?
In today’s marketplace, environmental sustainability and accessibility are no longer “nice-to-have” qualities in a product—they are essential. Customers, governments, and global organizations increasingly expect businesses to deliver goods and services that minimize ecological impact while being inclusive for people of all abilities. Companies that ignore these factors...

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Dacey Rankins

добавлена новая статья Business
2025-08-07 17:27:00 -

How Do CEOs Align Short-Term Actions with Long-Term Company Vision?
One of the most critical challenges for any CEO is ensuring that the company’s immediate activities contribute meaningfully to its long-term goals. Balancing the urgency of today’s demands with a focus on the future requires a deliberate and strategic approach. CEOs who succeed in this area foster consistency, alignment, and purpose throughout the organization. 1. Establishing a...

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Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-16 18:55:49 -

How to Balance Short-Term vs. Long-Term Marketing Strategy: Quick Wins vs. Sustainable Growth
Introduction In the fast-moving world of marketing, leaders often face a recurring dilemma: should the focus be on immediate results — those quick wins that boost revenue or visibility — or on long-term strategies that build brand equity, customer trust, and market dominance? The answer, of course, is both. But finding that equilibrium is one of the hardest tasks for any marketing...

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Dacey Rankins

добавлена новая статья Business
2025-09-17 10:53:01 -

Is Viral Growth Always Desirable?
Viral growth is one of the most exciting concepts in business and marketing. The idea that your product, campaign, or content can spread rapidly without heavy marketing spend has fueled the success of companies like TikTok, Dropbox, and WhatsApp. But while viral growth can deliver rapid user acquisition and brand exposure, it isn’t always the holy grail it appears to be. In fact, viral...

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Dacey Rankins

добавлена новая статья Business
2025-04-14 13:56:15 -

What Is a Social Enterprise?
In today’s world, more businesses are being built not just to generate profit—but to make a real difference. These mission-driven organizations are known as social enterprises, and they’re redefining what it means to do business with purpose. What Exactly Is a Social Enterprise? A social enterprise is a business that prioritizes addressing social or environmental issues...

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Dacey Rankins

добавлена новая статья Business
2025-02-13 16:56:33 -

What is an Indie Hacker?
In the world of startups and entrepreneurship, you may have come across the term "indie hacker." While it sounds like a modern trend, the concept of an indie hacker has been around for a while, driven by the increasing accessibility of tools and platforms that enable individuals to create and manage their own businesses. But what exactly is an indie hacker, and how do they differ from...

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Dacey Rankins

добавлена новая статья Business
2024-12-25 18:28:06 -

What Is Competitive Advantage in Business Strategy?
In today’s fast-paced and competitive business world, the ability to outperform competitors is essential for long-term success. This is where the concept of competitive advantage comes into play. A competitive advantage refers to the unique strengths or capabilities that allow a company to deliver superior value to its customers compared to its competitors. Companies that develop and...

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