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Leonard Pokrovski

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2024-07-18 20:05:58 -

Anti-crisis manager: what is it's role in a crisis?
Anti-crisis manager: what is it's role in a crisis? "I noticed the moment when things started to go wrong, and I knew how to correct mistakes. But he could not find the right people to carry out his plans," George Soros admitted. For sure, crisis management would have helped him in difficult times. What is a crisis manager? A crisis manager is a specialist who...

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Dacey Rankins

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2024-09-03 19:09:01 -

Profession PR manager (PR manager)
Who is a PR manager?A PR manager or PR manager (from the English public relations) is a specialist responsible for creating and maintaining a favorable image of a company or a specific trademark owned by this company. Responsibilities of a PR managerThe so-called "PR specialist" is responsible for interaction with the external environment, he evaluates, analyzes and predicts factors...

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Dacey Rankins

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2025-05-13 16:36:00 -

What Are the Most Critical Decisions You Make as a Manager?
As a manager, your role comes with a wide range of responsibilities—but not all decisions carry equal weight. The most critical decisions you make help define team direction, influence organizational culture, and directly impact business outcomes. These decisions not only shape how your team functions but also highlight your leadership style, priorities, and ability to navigate...

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Dacey Rankins

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2025-08-15 20:31:55 -

What Does a Product Manager Do?
A product manager (PM) wears many hats, acting as a strategist, communicator, and decision-maker throughout the product lifecycle. Their responsibilities start with research and discovery. PMs identify customer pain points, analyze competitors, and assess market opportunities. This foundation ensures products solve real problems. Next, PMs create a product vision and roadmap. They define the...

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Dacey Rankins

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2025-12-18 20:29:52 -

What Does a Sales Manager Do?
A sales manager is one of the most influential roles in any revenue-driven organization. While salespeople focus on closing deals, sales managers are responsible for building the environment, systems, and behaviors that make consistent closing possible. Great sales managers don’t just “manage people” — they manage performance, process, and potential. This article...

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Dacey Rankins

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2025-11-18 15:34:52 -

What Is Business Development & What Does a Business Development Manager Actually Do?
Business development is one of the most misunderstood functions in the business world. It’s talked about constantly, yet defined inconsistently. Some people think it’s sales. Others think it’s marketing. Some imagine it’s networking, others believe it’s partnerships. Many think it’s simply “finding new clients.” And a lot of companies hire...

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Dacey Rankins

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2025-11-14 21:11:33 -

What Is Business Development / What Does a Business Development Manager Do?
Business development (BD) is one of the most misunderstood functions in modern organizations. Many people assume it’s simply another word for sales, but in reality, business development is far broader and more strategic. At its core, business development is about identifying, creating, and executing opportunities for long-term growth. This can include new markets, new partnerships, new...

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Dacey Rankins

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2025-11-14 21:25:49 -

What Is Business Development and What Does a Business Development Manager Do?
Introduction Business development is a core driver of growth in any company. It is often misunderstood as simply “sales” or “marketing,” but in reality, business development (BizDev) encompasses strategic initiatives that identify opportunities for expansion, increase revenue, establish partnerships, and open new markets. A well-executed business development strategy...

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Dacey Rankins

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2025-05-13 16:04:22 -

What Should I Focus On to Grow as a Manager?
Growing as a manager involves more than just meeting targets and managing tasks—it’s about evolving into a leader who can inspire, support, and guide a team effectively. To truly thrive in a management role, there are three critical areas to focus on: self-awareness, effective communication, and relationship-building within your team. Let’s explore why these elements matter...

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Dacey Rankins

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2025-08-15 20:32:44 -

What Skills Are Essential for a Product Manager?
Product management requires a unique blend of technical, strategic, and interpersonal skills. Analytical skills are critical for understanding market data, customer behavior, and performance metrics. PMs must translate insights into actionable strategies. Communication skills are equally important. PMs explain product decisions to executives, rally teams around goals, and listen to customer...

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Dacey Rankins

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2025-06-03 13:38:14 -

100 One-on-One Questions for Managers and Employees
One-on-one meetings are among the most valuable tools for building trust, improving performance, and maintaining open communication between managers and employees. But too often, these meetings fall into a routine of status updates, missing the opportunity for deeper connection and growth. The key to great one-on-ones? Asking the right questions. Whether you’re a manager or an employee,...

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Dacey Rankins

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2025-06-23 13:32:10 -

Best Interview Questions to Ask Candidates [and Great Interview Tips]
Hiring the right person for a role is critical to the success of any organization. While resumes provide a snapshot of a candidate’s experience, the interview is where you assess their true potential. Asking the right interview questions—and knowing how to navigate the conversation—can help uncover a candidate's values, work ethic, and ability to contribute to your team. In...

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Dacey Rankins

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2025-11-14 20:54:03 -

Business Development – Foundations, Strategy, Operations & Common Questions
Introduction Business development (BD) is one of the most misunderstood functions in modern organizations. Many assume it’s simply another word for sales, others treat it as marketing or partnerships, while some see it as networking and outreach. In reality, business development is a strategic discipline focused on long-term growth, requiring market analysis, relationship-building,...

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Dacey Rankins

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2025-06-17 15:57:52 -

CEO vs. President: What's the Difference?
In the world of business leadership, the titles Chief Executive Officer (CEO) and President are often used interchangeably. However, these roles can carry distinct responsibilities and hierarchical significance, especially in large corporations. Understanding the difference between a CEO and a President is essential for navigating corporate structures, planning career paths, or simply decoding...

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Dacey Rankins

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2025-08-01 14:09:35 -

Frequency of One-on-One Meetings: Do I Have to Run Weekly 1:1s?
How Often Is Often Enough? One-on-one meetings (1:1s) are among the most important tools for building trust, solving problems early, and developing your team. But how often should they happen? Do they need to be weekly? Is bi-weekly okay? What about monthly? There’s no one-size-fits-all answer—but there are clear principles to guide the frequency that works best for you and your...

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Dacey Rankins

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2025-08-18 13:30:56 -

How Can Your Product Be Improved or Differentiated?
In today’s competitive marketplace, no product exists in isolation. Customers often have dozens of alternatives, and their expectations evolve rapidly. For a product to remain relevant and competitive, it must continually be improved and differentiated from competitors. Improvement ensures the product keeps up with customer needs and technological progress, while differentiation creates...

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Dacey Rankins

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2025-05-16 14:43:22 -

How Do I Start a Career in Project Management?
Project management is a dynamic and rewarding career that involves leading teams, managing resources, and ensuring projects are delivered on time and within scope. Whether you're a recent graduate or a professional looking to shift careers, entering the field of project management can be both strategic and fulfilling. Here's how you can get started: 1. Gain Relevant Education or Certifications...

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Dacey Rankins

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2025-08-18 13:27:56 -

How Do PMs Work With Customers, Stakeholders, and Engineering Teams?
The role of a product manager (PM) can often seem ambiguous to those outside the field. Unlike engineers, designers, or marketers, PMs don’t “own” a single function—they instead serve as connectors, strategists, and facilitators who bring together diverse groups to create successful products. A PM’s ability to collaborate effectively with customers, stakeholders,...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-07 14:52:43 -

How Much Should You Spend on Facebook Ads to Be Successful?
Introduction Facebook advertising remains one of the most powerful digital marketing tools available. With nearly three billion active users across Facebook and Instagram, the platform gives businesses unparalleled access to their target audiences. But one of the most common questions business owners ask is: “How much should I spend on Facebook Ads?” The truth is,...

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