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Leonard Pokrovski

added blog Investing
2024-03-13 21:38:24 -

How can a seller enter the global market with minimal investment? Analysis of five risks.
How can a seller enter the global market with minimal investment? Analysis of five risks. Risk No. 1: Your product abroad will be of no use to anyone I see the following problem: people go out into the country, set up logistics there, and then it turns out that sales are not coming. This happens when an entrepreneur does not know a new market well and acts at...

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Dacey Rankins

added blog Business
2025-02-05 15:43:56 -

Is There a Market for My Product or Service?
One of the most crucial questions for any entrepreneur or business owner is whether there is a market for their product or service. In today’s competitive landscape, simply having a great idea isn’t enough—determining if there’s demand for what you’re offering is essential for the survival and success of your business. Without understanding the market, you risk...

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Dacey Rankins

added blog Business
2024-12-18 16:54:00 -

What Are the Common Mistakes in Business Planning?
Many look for pitfalls to avoid while drafting their plans. Business planning is a critical part of building a successful enterprise. A well-thought-out business plan not only serves as a roadmap for your business but is also often essential when seeking investors or loans. However, despite its importance, many entrepreneurs make common mistakes while drafting their plans. These errors can...

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Mark Lorenzo

added blog Financial Services
2023-06-19 20:20:36 -

Aggregate demand in Keynesian analysis
Key points Aggregate demand is the sum of four components: consumption, investment, government spending, and net exports. Consumption can change for a number of reasons, including movements in income, taxes, expectations about future income, and changes in wealth levels. Investment can change in response to its expected profitability, which in turn is shaped by...

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Dacey Rankins

added blog Business
2025-09-16 16:16:34 -

Describe a Launch You Worked On—What Went Well? What Would You Change?
Every product marketer or product manager can point to a launch that shaped their career. Product launches are defining moments—they test planning, cross-functional collaboration, and the ability to adapt when things don’t go according to plan. Reflecting on past launches provides valuable lessons, not only for individuals but also for the organizations that want to refine their...

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Leonard Pokrovski

added blog Finance
2025-10-16 19:18:37 -

How Are Forex Rates Determined — and Why Do Different Sources Show Slightly Different Rates?
How Are Forex Rates Determined — and Why Do Different Sources Show Slightly Different Rates? Foreign exchange (forex or FX) rates — the prices at which one currency is exchanged for another — play a central role in global trade, investment, and finance. Whether it’s a traveler exchanging dollars for euros, a multinational settling invoices in yen, or a central bank...

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Dacey Rankins

added blog Business
2025-03-24 15:27:36 -

How Can I Validate My Startup Idea Before Launching?
One of the most critical steps in launching a successful startup is ensuring that your idea has a genuine market demand. Validation helps reduce the risk of investing time, money, and effort into a product or service that doesn’t meet the needs of your target audience. But how exactly can you validate your startup idea before going all in? By engaging with potential customers, gathering...

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Dacey Rankins

added blog Business
2025-08-21 16:37:56 -

How Can You Adapt Your Product Strategy to Market Changes?
In today’s fast-moving business environment, even the best product strategies can quickly become outdated. Market trends shift, new technologies emerge, competitors launch disruptive products, and customer expectations evolve rapidly. For a company to remain competitive, it must adapt its product strategy to market changes in a timely and effective way. Adapting strategy is not about...

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Dacey Rankins

added blog Business
2025-08-18 13:30:56 -

How Can Your Product Be Improved or Differentiated?
In today’s competitive marketplace, no product exists in isolation. Customers often have dozens of alternatives, and their expectations evolve rapidly. For a product to remain relevant and competitive, it must continually be improved and differentiated from competitors. Improvement ensures the product keeps up with customer needs and technological progress, while differentiation creates...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-23 15:40:07 -

How Do I Analyze Competitors and Alternatives for Positioning?
Introduction: Why Competitive Analysis Is the Backbone of Positioning Every market, no matter how niche, is a battleground for attention, trust, and loyalty. Whether you’re launching a startup or rebranding an established business, your positioning doesn’t exist in a vacuum — it exists relative to what else is out there. Analyzing competitors and alternatives is how you...

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