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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-10 20:08:59 -

Common Mistakes and Pitfalls in Market Research (and How to Avoid Them)
Introduction: Why Good Research Still Fails Even the most ambitious marketing teams and well-funded research projects can fail to deliver useful insights — not because research isn’t valuable, but because it’s done incorrectly. From poorly designed surveys and unrepresentative samples to misinterpreted data and overconfidence in flawed conclusions, market research mistakes...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-19 18:04:14 -

How Do You Assess Market Potential?
Assessing market potential is a critical step for any business or entrepreneur aiming to launch a product, expand a service, or enter a new industry. Understanding the potential size, demand, competition, and growth prospects of a market helps organizations make informed strategic decisions, allocate resources efficiently, and reduce the risk of failure. A thorough market potential analysis...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-14 20:28:42 -

How Do You Conduct Market Research and Analyze Your Audience?
Every successful business decision begins with one essential ingredient: understanding the audience. Whether you’re launching a new product, entering a new market, or refining your marketing strategy, market research provides the insights needed to reduce risk and maximize success. In today’s data-driven world, businesses have more tools than ever to research markets, segment...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-10 20:03:29 -

How Reliable Are Market Research Results? (And How Much Should You Trust Them?)
Introduction: The Confidence Problem in Market Research Market research is often described as the foundation of smart business decisions — but how much can you really trust the results? You might spend weeks conducting surveys, running focus groups, or analyzing customer data, only to realize that your insights didn’t translate into success once applied in the real world. A new...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-10 20:10:19 -

How to Analyze and Interpret Market Research Data (Step-by-Step Guide for Businesses)
Introduction: The Art and Science of Making Sense of Data Collecting data is only half the battle. The real power of market research lies in what you do with that data — how you analyze it, interpret it, and turn it into actionable insights. Many businesses stop at generating charts and percentages, but true insight comes from understanding the story the numbers are telling. It’s...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 19:00:21 -

How Would You Approach Positioning a New Product for a New Buyer Persona?
Product positioning is one of the most crucial responsibilities of Product Marketing Managers (PMMs). It’s not just about writing catchy taglines—it’s about defining how a product fits into the market, what problems it solves, and why it matters to a specific audience. When you’re positioning a new product for a new buyer persona, the challenge multiplies: you’re...

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Dacey Rankins

adicionou um novo artigo Business
2025-03-25 15:38:17 -

What are Effective Questions to Ask During Customer Development Interviews?
Customer Development interviews are a critical tool for gathering insights directly from your target audience. The goal is to validate assumptions, understand customer pain points, and gain clarity on their needs and behaviors. One of the most important aspects of conducting these interviews is asking the right questions. Effective questions can help you uncover the most valuable insights,...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-09 18:32:07 -

What Is the Difference Between B2B and Consumer Market Research? (Complete 2025 Guide)
Introduction: Why Understanding the Difference Matters Market research isn’t one-size-fits-all. The way you study a teenage consumer buying sneakers is completely different from how you research a purchasing manager deciding on enterprise software. This is where the distinction between B2B (Business-to-Business) and B2C (Business-to-Consumer) market research becomes critical. Both aim...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-21 16:41:26 -

What Is the Role of Competitive Analysis in Product Strategy?
In product management, building a winning product is never done in isolation. No matter how innovative or unique a company’s offering might seem, it exists within a broader competitive landscape. Competitors—whether direct, indirect, or emerging—shape customer expectations, market dynamics, and even regulatory environments. This is why competitive analysis plays a central role...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-21 16:24:55 -

What Role Does Data and Market Research Play in Product Strategy?
When it comes to shaping product strategy, there is one ingredient that consistently separates successful companies from those that flounder: data-driven decision-making, guided by thorough market research. Intuition, creativity, and visionary thinking certainly play a part in innovation, but without data and market research, strategy becomes guesswork. This article explores the critical role...

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