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Dacey Rankins

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2025-08-21 16:37:56 -

How Can You Adapt Your Product Strategy to Market Changes?
In today’s fast-moving business environment, even the best product strategies can quickly become outdated. Market trends shift, new technologies emerge, competitors launch disruptive products, and customer expectations evolve rapidly. For a company to remain competitive, it must adapt its product strategy to market changes in a timely and effective way. Adapting strategy is not about...

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Dacey Rankins

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2025-09-15 18:53:35 -

What Constitutes an Effective Go-to-Market (GTM) Strategy?
Launching a new product, entering a new market, or targeting a new audience requires more than just a strong offering—it requires a well-structured go-to-market (GTM) strategy. A GTM strategy acts as the roadmap for how a business introduces its product to the right audience, through the right channels, with the right messaging, while ensuring the organization is aligned on execution....

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Dacey Rankins

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2025-08-21 16:24:55 -

What Role Does Data and Market Research Play in Product Strategy?
When it comes to shaping product strategy, there is one ingredient that consistently separates successful companies from those that flounder: data-driven decision-making, guided by thorough market research. Intuition, creativity, and visionary thinking certainly play a part in innovation, but without data and market research, strategy becomes guesswork. This article explores the critical role...

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Dacey Rankins

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2025-01-13 14:39:37 -

How Often Should Forecasts Be Updated?
Forecasting is a crucial element of strategic planning for any business. It provides direction and helps companies anticipate changes in the market, manage resources effectively, and align their goals with future expectations. However, determining how often forecasts should be updated can be a tricky decision. The answer varies based on several factors, including the dynamics of the industry,...

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Dacey Rankins

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2024-12-23 15:58:07 -

How to Pitch Your Business Plan to Investors: A Comprehensive Guide
Pitching your business plan to investors is one of the most critical steps in securing funding for your startup or business venture. However, the process can be challenging and intimidating if you're unsure how to structure your pitch and what investors are looking for. To increase your chances of success, it’s essential to present your business plan in a way that resonates with potential...

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Dacey Rankins

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2025-02-05 15:43:56 -

Is There a Market for My Product or Service?
One of the most crucial questions for any entrepreneur or business owner is whether there is a market for their product or service. In today’s competitive landscape, simply having a great idea isn’t enough—determining if there’s demand for what you’re offering is essential for the survival and success of your business. Without understanding the market, you risk...

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Dacey Rankins

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2024-12-18 16:54:00 -

What Are the Common Mistakes in Business Planning?
Many look for pitfalls to avoid while drafting their plans. Business planning is a critical part of building a successful enterprise. A well-thought-out business plan not only serves as a roadmap for your business but is also often essential when seeking investors or loans. However, despite its importance, many entrepreneurs make common mistakes while drafting their plans. These errors can...

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Dacey Rankins

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2024-12-23 16:04:34 -

What Are the Key Types of Business Strategies?
Business strategy is an essential part of any organization’s long-term success. It involves a set of decisions and actions aimed at achieving specific goals, gaining a competitive edge, and ensuring sustainable growth. Companies can adopt different types of strategies depending on their objectives, market conditions, and internal capabilities. These strategies can generally be grouped...

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Dacey Rankins

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2025-09-16 16:16:34 -

Describe a Launch You Worked On—What Went Well? What Would You Change?
Every product marketer or product manager can point to a launch that shaped their career. Product launches are defining moments—they test planning, cross-functional collaboration, and the ability to adapt when things don’t go according to plan. Reflecting on past launches provides valuable lessons, not only for individuals but also for the organizations that want to refine their...

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Dacey Rankins

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2025-03-13 15:44:34 -

Do I Need a Business Plan?
If you’re thinking about starting a business, you might wonder whether a business plan is necessary. While it’s possible to start a business without one, having a well-structured plan can significantly improve your chances of success. A business plan serves as a roadmap, guiding you through each stage of growth and helping you make informed decisions. What Is a Business Plan? A...

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Dacey Rankins

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2025-02-06 15:16:25 -

Do I Need a Business Plan?
When starting a business, one of the first questions you may ask is whether you need a business plan. The short answer is yes. A well-crafted business plan is an essential tool that helps you clarify your business model, set goals, understand your target market, and project your finances. Whether you're just getting started or looking to scale, a business plan serves as a roadmap for your...

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Dacey Rankins

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2024-12-25 18:33:30 -

How Can Small Businesses Develop an Effective Strategy?
For small businesses, developing an effective strategy is critical to ensuring long-term success and growth. Unlike large corporations that have more resources and established processes, small business owners often face unique challenges when it comes to crafting a strategy that is both realistic and actionable. Fortunately, with the right approach, small businesses can develop tailored...

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Dacey Rankins

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2025-08-19 17:49:15 -

How Can the Product Stay Relevant or Adapt to Future Needs?
In the ever-changing marketplace, no product can remain static and survive. Customer expectations, technologies, and competitive landscapes evolve continuously. A product that feels relevant today might become obsolete in just a few years if it does not adapt. Companies must anticipate shifts, invest in innovation, and align their product strategies with emerging needs. Staying relevant is not...

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