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Dacey Rankins

added blog Marketing and Advertising
2025-09-25 17:41:37 -

How to Increase Brand Recognition and the Role of a CMO
In today’s saturated marketplace, brand recognition is crucial for business success. A strong brand is instantly identifiable, evokes trust, and drives customer loyalty. The Chief Marketing Officer (CMO) plays a pivotal role in strategizing, executing, and measuring brand-building initiatives. This article provides a comprehensive guide on how to increase brand recognition, conduct a...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-25 15:35:37 -

What is the Role of a CMO?
In the modern business landscape, the Chief Marketing Officer (CMO) is no longer just the person who runs advertising campaigns. Today’s CMO is a strategic leader, brand architect, customer advocate, and data-driven growth driver. The role of a CMO has evolved dramatically in the last two decades. With the rise of digital platforms, data analytics, customer experience, and global...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-25 15:37:03 -

What Skills Are Essential for a CMO?
The role of the Chief Marketing Officer (CMO) is one of the most complex in modern business. Unlike traditional executives who may focus narrowly on operations or finance, CMOs must bridge strategy, creativity, technology, data, leadership, and customer experience. To succeed, today’s CMOs need an expansive skill set that blends both hard skills (like data analysis and digital marketing)...

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Dacey Rankins

added blog Business
2025-04-07 17:24:00 -

What Skills Do I Need to Start a Startup?
Starting a startup is an exciting yet challenging journey. It requires a combination of skills that go beyond just having a great idea. To successfully launch and grow a business, you must develop a range of competencies. In this article, we'll explore the essential skills that every aspiring entrepreneur should master before embarking on the startup journey. 1. Entrepreneurial Mindset An...

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