Поиск | BigMoney.VIP

Dacey Rankins

добавлена новая статья Business
2025-01-27 18:15:08 -

How Should Organizations Handle Media Relations During a Crisis?
Effective media relations are a critical part of crisis management. During a crisis, the way an organization communicates with the media can influence public perception, control the narrative, and mitigate reputational damage. In a time of uncertainty, clear, timely, and transparent communication with the media is essential for maintaining trust and credibility. Here’s how organizations...

0 Комментарии 0 Поделились 11Кб Просмотры 0 предпросмотр

Войдите, чтобы отмечать, делиться и комментировать!
Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-27 17:13:42 -

What Are Media Relations? Building Strong Connections That Shape Public Perception
Introduction: Why Media Relations Matter More Than Ever In a world overflowing with content and competition for attention, brands that can tell authentic, newsworthy stories stand out. At the heart of this visibility lies one of the oldest — yet most essential — disciplines of public relations: media relations. Media relations is about building and nurturing relationships with...

0 Комментарии 0 Поделились 2Кб Просмотры 0 предпросмотр

Войдите, чтобы отмечать, делиться и комментировать!
Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-27 17:10:39 -

What Is “Earned Media”? Understanding Its Value in Modern Public Relations
Introduction: The Power of Media You Don’t Pay For In the world of marketing and communications, not all media is created equal. Some exposure comes from advertisements you buy, some from content you create — and some, perhaps the most valuable of all, comes from coverage you earn. That last category is known as earned media, and it represents one of the most credible,...

0 Комментарии 0 Поделились 2Кб Просмотры 0 предпросмотр

Войдите, чтобы отмечать, делиться и комментировать!
Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-30 16:14:53 -

What Is Media Relations and How Does It Fit with PR?
Mastering the Art of Working with the Press to Amplify Your Brand’s Voice If public relations (PR) is the broad discipline of managing an organization’s reputation and relationships with its stakeholders, media relations is one of its most crucial and visible components. It’s where your stories meet the public — through the powerful lens of journalists, editors, and...

0 Комментарии 0 Поделились 3Кб Просмотры 0 предпросмотр

Войдите, чтобы отмечать, делиться и комментировать!
Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-29 15:03:05 -

Advanced Product Launch Strategies: Turning Momentum Into Market Leadership
1. Building a Product Launch Roadmap A successful launch isn’t about working harder — it’s about working smarter. The secret lies in a clear roadmap that connects your internal teams, external audiences, and strategic milestones. A roadmap breaks down the chaos into manageable, measurable stages. Here’s an example of a structured timeline: Phase Timeline...

0 Комментарии 0 Поделились 6Кб Просмотры 0 предпросмотр

Войдите, чтобы отмечать, делиться и комментировать!
Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-30 16:16:37 -

Can I Run PR Myself (In-House) or Should I Hire a PR Agency?
A Deep Dive into the Pros, Cons, and Strategic Decision-Making Behind Managing Public Relations Internally or Through an Agency In today’s hyper-connected world, where a single tweet can go viral and shape public perception overnight, Public Relations (PR) has become a critical pillar of business strategy. Whether you’re a startup looking to make a splash or an established...

0 Комментарии 0 Поделились 4Кб Просмотры 0 предпросмотр

Войдите, чтобы отмечать, делиться и комментировать!
Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-27 17:15:35 -

Do I Need to Hire a PR Firm or Can I DIY? A Complete Guide for Modern Businesses
Introduction: The PR Dilemma for Businesses Every business, whether a startup or a global enterprise, faces a common challenge: how to manage its public image. Public relations (PR) shapes how customers, investors, and the media perceive your brand. The question that arises for many entrepreneurs and marketing teams is: Do we need to hire a PR firm, or can we manage public relations ourselves?...

0 Комментарии 0 Поделились 2Кб Просмотры 0 предпросмотр

Войдите, чтобы отмечать, делиться и комментировать!
Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-30 16:30:11 -

How Do I Measure PR Success?
The Ultimate Guide to Public Relations Metrics, KPIs, and ROI Evaluation Public relations has always been about reputation, relationships, and trust — three things that are difficult to quantify. For years, PR was dismissed as “intangible,” a discipline that delivered “exposure” but couldn’t prove business impact. That perception is changing fast. Today,...

0 Комментарии 0 Поделились 5Кб Просмотры 0 предпросмотр

Войдите, чтобы отмечать, делиться и комментировать!
Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-27 17:17:33 -

How Do I Pitch to Journalists? A Complete Guide to Successful Media Outreach
Introduction: The Art and Science of the Perfect Pitch In an era of constant information overload, journalists receive hundreds of pitches every day — sometimes hundreds per hour. Yet, the right story, pitched at the right time, can land a brand-defining feature, attract investors, or even go viral. Knowing how to pitch journalists effectively is one of the most valuable skills in...

0 Комментарии 0 Поделились 3Кб Просмотры 0 предпросмотр

Войдите, чтобы отмечать, делиться и комментировать!
Dacey Rankins

добавлена новая статья Business
2025-12-03 15:51:10 -

How Do I Pitch to the Media?
Getting media coverage can be a game-changer for startups, entrepreneurs, authors, and small businesses. But the process is not about blasting your press release to hundreds of journalists and hoping someone bites. Media pitching is strategic, targeted, and highly personalized. A poorly executed pitch can end up in the trash folder within seconds, while a well-crafted pitch can spark stories...

0 Комментарии 0 Поделились 813 Просмотры 0 предпросмотр

Войдите, чтобы отмечать, делиться и комментировать!
Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-27 17:03:46 -

How Do You Measure PR Success? (Key Metrics and Modern Evaluation Methods)
Introduction: The Evolving Role of PR Measurement Public relations has always been about influence, perception, and reputation. Yet, in today’s data-driven marketing world, simply saying “we got media coverage” or “our brand is trending” isn’t enough. CEOs, CMOs, and stakeholders now demand clear evidence that PR efforts deliver tangible value —...

0 Комментарии 0 Поделились 2Кб Просмотры 0 предпросмотр

Войдите, чтобы отмечать, делиться и комментировать!
Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-24 18:29:57 -

How Do You Start a PR Campaign?
Introduction: Turning Strategy into Storytelling Every successful business has a story — but not every business knows how to tell it well. That’s where public relations (PR) campaigns come in. A PR campaign is more than a press release or a media pitch. It’s a coordinated communication effort designed to shape public perception, build awareness, and drive engagement...

0 Комментарии 0 Поделились 4Кб Просмотры 0 предпросмотр

Войдите, чтобы отмечать, делиться и комментировать!
Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-27 17:06:34 -

How Is PR Measured? What KPIs Matter Most in Public Relations
Introduction: The Shift Toward Data-Driven PR Public relations used to be considered more art than science — a discipline of storytelling, relationships, and reputation management that resisted quantification. But in an era of marketing automation, big data, and performance dashboards, the days of relying on vague metrics like “media buzz” are long gone. Today, PR...

0 Комментарии 0 Поделились 2Кб Просмотры 0 предпросмотр

Войдите, чтобы отмечать, делиться и комментировать!
Dacey Rankins

добавлена новая статья Marketing and Advertising
2025-10-30 15:38:10 -

How Is Public Relations Different from Advertising or Marketing?
In the complex world of brand communication, three disciplines often overlap — Public Relations (PR), Advertising, and Marketing. They share similar goals: to increase visibility, influence perception, and drive growth. Yet, each plays a unique role in shaping how the world sees a business. Understanding the difference between these three is essential not only for communications...

0 Комментарии 0 Поделились 3Кб Просмотры 0 предпросмотр

Войдите, чтобы отмечать, делиться и комментировать!

Расширенные страницы