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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:20:59 -

How to Balance Mobile Site vs Mobile App — Which Is Better?
Introduction In today’s mobile-first world, businesses face a pivotal decision: should they invest in a mobile website, a mobile app, or both? The debate isn’t just about technology—it’s about user experience, accessibility, and strategic alignment with business goals. More than 60% of global web traffic now comes from mobile devices, and users spend over 85% of their...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:30:29 -

How to Do Mobile App Marketing: From Installs to Retention and Growth
Introduction Launching a mobile app is only half the battle. The true challenge begins once your app is live: how do you attract downloads, engage users, retain them, and turn them into loyal advocates? With over 5 million apps competing for attention across the App Store and Google Play, even the most innovative app can vanish into obscurity without a well-planned marketing strategy. Success...

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Leonard Pokrovski

added blog Business
2024-08-28 22:25:54 -

What to do if you have a mobile app idea: a beginner's guide.
What to do if you have a mobile app idea: a beginner's guide. One fine morning, you wake up with the idea of creating a mobile app. If you haven't been able to get rid of this thought for a long time, it may be time to take action. There are already more than 3.25 million apps on Google Play, and over 2 million in the AppStore. But this is not the limit: more and more new applications appear....

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Dacey Rankins

added blog Business
2025-09-16 16:32:29 -

How Long Does It Take to See Retention Improvements?
When companies start investing in user retention strategies, one of the first questions leadership asks is:“How long will it take before we see results?” The answer depends on many variables, including your business model, customer lifecycle, and the types of changes you implement. Retention improvements rarely happen overnight, but with the right strategy, you can start seeing...

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Dacey Rankins

added blog Business
2025-01-15 13:43:10 -

How much money do I need to start earning passive income?
The idea of earning passive income appeals to many people who dream of financial freedom. But one of the most common questions that arise is: How much money do I need to start earning passive income? The truth is, there is no one-size-fits-all answer because the amount you need to get started varies depending on the type of passive income strategy you choose. However, understanding the...

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Dacey Rankins

added blog Business
2025-01-15 13:41:56 -

What are the best passive income ideas?
In an era where financial independence is becoming increasingly desirable, passive income has become a popular avenue for people seeking to diversify their revenue streams. Passive income allows you to earn money with little ongoing effort once you've set up the initial systems. Whether you’re looking to generate extra income on the side or create a substantial financial foundation, there...

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Dacey Rankins

added blog Business
2025-09-16 16:29:27 -

What Is a Good Retention Rate or Benchmark?
When companies measure user retention, one of the first questions leadership asks is: “Is this retention rate good?” The answer isn’t universal. A good retention rate depends heavily on your industry, business model, product type, and customer expectations. What’s excellent for a mobile game may be disastrous for a B2B SaaS platform. In this article, we’ll...

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Dacey Rankins

added blog Business
2025-09-16 16:19:17 -

What Is User Retention and How Is It Measured?
In the world of digital products, growth isn’t just about acquiring users—it’s about keeping them engaged over time. This is where user retention becomes one of the most important metrics for product managers, marketers, and business leaders. Retention reveals whether customers find ongoing value in your product. Without strong retention, even the best acquisition campaigns...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 15:18:48 -

What Metrics / KPIs Should Be Used in Mobile Marketing?
Introduction In the rapidly evolving world of mobile marketing, success isn’t just about launching creative campaigns or driving downloads — it’s about measuring impact intelligently. Mobile users behave differently from desktop users; they interact on smaller screens, make quicker decisions, and expect highly personalized experiences. To understand whether your mobile...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-17 14:51:41 -

What Mobile Marketing Strategies Work Best?
Introduction Mobile marketing has become one of the most influential forces in modern business. With over 6.5 billion smartphone users globally, mobile devices are no longer secondary screens—they are the primary gateway to consumers. People browse, shop, communicate, and consume media through their phones. For marketers, this shift presents both a challenge and an opportunity: how to...

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