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Dacey Rankins

adicionou um novo artigo Business
2024-12-24 13:13:30 -

How Do I Align Business Strategy with Organizational Goals?
One of the most important tasks for any organization is ensuring that its business strategy is aligned with its organizational goals. The success of a company depends not only on the quality of its strategy but also on how well that strategy is integrated with the company’s mission, vision, and values. Achieving consistency between the business strategy and organizational goals ensures...

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Dacey Rankins

adicionou um novo artigo Business
2025-01-31 15:34:49 -

What Role Does Leadership Play in Business Ethics?
In any organization, leadership plays a pivotal role in shaping the ethical climate. Business ethics are not just about policies or codes of conduct but are influenced by the behavior and actions of those in leadership positions. Leaders set the tone for ethical behavior within a company and have the power to influence the values, decisions, and overall ethical standards of their teams. Strong,...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-07 17:30:32 -

How is Success Measured and Reported by a CEO?
CEOs are ultimately responsible for steering their organizations toward success—but how is success actually measured, and how do CEOs report on it? It's not just about revenue or share price. Success encompasses multiple dimensions, from financial performance to cultural health, innovation, and stakeholder satisfaction. 1. Defining Success at the Organizational Level Before measuring...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:58:36 -

Internal Teams Not Knowing What We Do: The Visibility Challenge for Product Marketing
One of the biggest frustrations Product Marketing Managers (PMMs) face isn’t just juggling cross-functional priorities—it’s that many internal teams don’t fully understand what PMMs actually do. Unlike sales or engineering, where outputs are more visible, PMM contributions are often indirect, strategic, and harder to measure. This lack of clarity can lead to...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-15 18:59:22 -

The Challenge of Educating Other Functions About Product Marketing
Product Marketing Managers (PMMs) are often masters of external communication—crafting messages that resonate with customers, creating campaigns that drive adoption, and enabling sales with persuasive narratives. Yet, ironically, one of their toughest challenges lies inside the organization: educating other functions about what product marketing is and why it matters. Misunderstanding...

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Dacey Rankins

adicionou um novo artigo Business
2025-05-09 15:02:26 -

What Are the Most Critical Decisions You Make as a Leader?
Leadership is not just about holding a title or managing people—it’s about making decisions that shape the direction of an organization, team, or community. These decisions can have long-lasting impacts and often define a leader’s legacy. The most critical decisions a leader makes are not necessarily the most visible ones, but those that align the organization’s vision,...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-05 15:01:32 -

What Is Company Culture?
Company culture is more than just casual Fridays or team lunches—it's the invisible engine that drives how people behave, communicate, and collaborate within an organization. It shapes every interaction, decision, and policy, and ultimately determines how a company operates, grows, and retains talent. Defining Company Culture At its core, company culture refers to the values, beliefs,...

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