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How Long Should a Marketing Plan Be?Introduction One of the most common questions marketers face when designing a marketing plan is: How long should it cover? Should it focus on the next few months, the coming year, or several years ahead? The answer depends on your business goals, market dynamics, and the maturity of your organization. The duration of a marketing plan directly impacts its scope, depth, and flexibility. A...0 Comentários 0 Compartilhamentos 3KB Visualizações 0 Anterior
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How Often Should Product Planning Happen?Product planning is the strategic process of defining what a company should build, why it matters, and how it aligns with both customer needs and business goals. While most people agree on its importance, one of the most debated questions is: how often should product planning take place? Some argue for annual planning, others prefer quarterly cycles, and agile advocates often push for...0 Comentários 0 Compartilhamentos 5KB Visualizações 0 Anterior
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When Is the Best Time for a Company to Pursue a Transaction?Why Timing Is One of the Most Critical — and Misunderstood — Factors in M&A** In the world of mergers and acquisitions, timing can be the difference between unlocking massive strategic value… or destroying it. A perfectly designed deal pursued at the wrong moment can fail, while a marginal deal pursued at exactly the right time can yield enormous competitive advantage....0 Comentários 0 Compartilhamentos 1KB Visualizações 0 Anterior