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Dacey Rankins

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2026-09-08 18:28:15 -

What Information Should I Give Potential Sponsors?
A potential sponsor doesn't need to know everything about you. They need to know the right things. That's a surprisingly important distinction. When people prepare sponsorship materials, they often start with their own story. They explain when the organization was founded. They describe the mission. They list accomplishments. They add photographs, testimonials, awards, and several pages of...

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Dacey Rankins

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2026-09-07 19:32:45 -

When Should I Contact Potential Sponsors?
You found the perfect sponsor. The company serves your audience. Its brand fits your event. It has sponsored similar initiatives. You even found the right decision-maker. Then you make one mistake. You contact them too late. Timing can quietly destroy a sponsorship opportunity before the conversation has a chance to begin. That is because corporate and business sponsorship decisions...

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Dacey Rankins

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2026-09-07 17:58:09 -

Where Can I Find Potential Sponsors?
The search for sponsors often begins with a deceptively simple question: Where can I find potential sponsors? The answer is not, “Everywhere.” That answer sounds encouraging. It is also useless. Potential sponsors are everywhere in the same way potential customers are everywhere. Technically true. Strategically disastrous. If you approach every company you can find, you will...

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Dacey Rankins

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2026-09-07 19:16:55 -

How Do I Approach a Potential Sponsor?
The hardest part of approaching a potential sponsor is not finding the company. It is getting the company to care. That sounds obvious. It isn’t. Too many sponsorship pitches begin with the event, the organization, the audience size, the sponsorship packages, and a long list of everything the sponsor will receive. Gold package. Silver package. Logo on the banner. Mention in the...

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