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When Should I Contact Potential Sponsors?You found the perfect sponsor. The company serves your audience. Its brand fits your event. It has sponsored similar initiatives. You even found the right decision-maker. Then you make one mistake. You contact them too late. Timing can quietly destroy a sponsorship opportunity before the conversation has a chance to begin. That is because corporate and business sponsorship decisions...0 Commentarii 0 Distribuiri 873 Views 0 previzualizare
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Where Can I Find Potential Sponsors?The search for sponsors often begins with a deceptively simple question: Where can I find potential sponsors? The answer is not, “Everywhere.” That answer sounds encouraging. It is also useless. Potential sponsors are everywhere in the same way potential customers are everywhere. Technically true. Strategically disastrous. If you approach every company you can find, you will...0 Commentarii 0 Distribuiri 935 Views 0 previzualizare
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How Do I Approach a Potential Sponsor?The hardest part of approaching a potential sponsor is not finding the company. It is getting the company to care. That sounds obvious. It isn’t. Too many sponsorship pitches begin with the event, the organization, the audience size, the sponsorship packages, and a long list of everything the sponsor will receive. Gold package. Silver package. Logo on the banner. Mention in the...0 Commentarii 0 Distribuiri 979 Views 0 previzualizare