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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-28 17:17:43 -

Does a Press Release Help with SEO or Online Visibility?
Introduction: The Overlap Between PR and SEO Public relations (PR) and search engine optimization (SEO) used to be two separate worlds.PR professionals focused on relationships, storytelling, and reputation; SEO experts focused on algorithms, keywords, and backlinks. But in the modern digital ecosystem, these disciplines have converged. Today, a well-crafted press release isn’t just a...

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Dacey Rankins

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2025-10-28 17:19:53 -

How Long Should a Press Release Stay Online, and How Long After Distribution Is It Relevant?
Introduction: The Lifespan of News in a Digital World In the past, news was printed on paper, read once, and recycled the next day.Today, news — including press releases — lives online, archived and discoverable long after its initial publication. But that raises an important question for communicators and marketers:How long should a press release remain active online, and when...

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Dacey Rankins

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2025-10-28 17:09:26 -

How to Distribute a Press Release (and Actually Get Media Coverage)
Introduction: Writing Is Half the Battle — Distribution Wins the War You’ve written a great press release — concise, factual, and compelling.But even the most perfectly crafted release means nothing if nobody sees it. Distribution is where most PR efforts fail.A common misconception is that simply publishing a release on your website or sending it through a wire will...

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Dacey Rankins

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2025-10-29 16:57:04 -

How to Distribute a Press Release Effectively: Strategies for Maximum Impact
Issuing a press release is only half the battle — the other half is ensuring it reaches the right audience in the right way. Even a well-crafted release with newsworthy content will fail if it lands in the wrong inbox, gets ignored by journalists, or lacks visibility online. Press release distribution is a strategic process that requires planning, targeting, timing, and follow-up to...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2024-09-09 16:58:03 -

How to Write a Catchy Press Release
What is a press release?The concept of a press release should be determined on the shore in order to avoid possible inaccuracies, errors and misconceptions. A press release is an information message for the press, which contains news, an official position on a certain issue, a response to a certain informational occasion, an announcement of an event. It should be clearly understood that a...

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Dacey Rankins

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2025-10-28 17:07:00 -

How to Write a Press Release That Journalists Actually Use
Introduction: The Harsh Truth About Press Releases Every day, journalists’ inboxes fill with hundreds of press releases—many of which never see the light of day. Despite best intentions, most are ignored, deleted, or buried under a pile of “breaking news” alerts. Why? Because many companies write press releases that look like marketing copy instead of genuine news....

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FWhoop Xelqua

Ajouter une nouvelle offre d'emploi By Region
2023-01-11 13:50:25 -

Press in the USA
HistoryXIX centuryA new phenomenon of public life was called the pricing policy of American periodicals in the middle of the XIX century: newspapers began to cost only 1-2 cents (like the newspapers of the Central Committee of the CPSU worth 2 kopecks in the second half of the XX century). These accessible publications have become not only a source of information, but also the main tool for...

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Dacey Rankins

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2025-10-28 17:13:34 -

Press Release vs. Media Alert vs. Press Statement vs. Blog Post: What’s the Difference and When to Use Each
Introduction: The Confusion in Modern Media Communication Public relations professionals often throw around terms like press release, media alert, press statement, and blog post as if they’re interchangeable.But in truth, each serves a distinct strategic purpose within the media communication ecosystem. If you send a media alert when you should have issued a press release, journalists...

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Dacey Rankins

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2025-10-29 16:55:49 -

Press Releases: Common Mistakes to Avoid and How to Measure Their Effectiveness
A press release remains one of the most powerful tools in public relations and marketing, allowing businesses to communicate newsworthy events, product launches, partnerships, or milestones directly to media outlets and the public. However, creating an effective press release is not as simple as writing a few paragraphs and sending it out. Many organizations fall into common traps that diminish...

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Dacey Rankins

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2025-10-28 17:05:21 -

The Anatomy of a Perfect Press Release: Structure, Elements, and Professional Standards
Introduction: Why Structure Matters More Than Style Press releases remain one of the most powerful tools in public relations. Even in an age dominated by social media and influencer marketing, a well-structured press release continues to be the currency of credibility in the media world. But here’s the catch: journalists, editors, and bloggers receive hundreds—sometimes...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-27 17:15:35 -

Do I Need to Hire a PR Firm or Can I DIY? A Complete Guide for Modern Businesses
Introduction: The PR Dilemma for Businesses Every business, whether a startup or a global enterprise, faces a common challenge: how to manage its public image. Public relations (PR) shapes how customers, investors, and the media perceive your brand. The question that arises for many entrepreneurs and marketing teams is: Do we need to hire a PR firm, or can we manage public relations ourselves?...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-27 17:17:33 -

How Do I Pitch to Journalists? A Complete Guide to Successful Media Outreach
Introduction: The Art and Science of the Perfect Pitch In an era of constant information overload, journalists receive hundreds of pitches every day — sometimes hundreds per hour. Yet, the right story, pitched at the right time, can land a brand-defining feature, attract investors, or even go viral. Knowing how to pitch journalists effectively is one of the most valuable skills in...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-03-28 14:33:54 -

How Do I Promote My Crowdfunding Campaign?
Running a successful crowdfunding campaign involves more than just launching your project online. To achieve your funding goal and make your project a reality, you need a solid promotional strategy to attract backers, spread the word, and keep momentum going throughout the campaign. Effective promotion is key, and there are several ways to generate buzz and excitement about your campaign. 1....

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-24 18:29:57 -

How Do You Start a PR Campaign?
Introduction: Turning Strategy into Storytelling Every successful business has a story — but not every business knows how to tell it well. That’s where public relations (PR) campaigns come in. A PR campaign is more than a press release or a media pitch. It’s a coordinated communication effort designed to shape public perception, build awareness, and drive engagement...

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