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Dacey Rankins

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2025-08-22 19:23:32 -

How Do I Use User Behavior Analysis in Marketing, Product Development, or UX Design?
User behavior analysis (UBA) is the practice of studying how people interact with a product, service, or platform, then turning those insights into meaningful strategies. It has become one of the most powerful tools for modern businesses because it allows decisions to be based not on assumptions but on real evidence. Whether it’s in marketing, product development, or UX design, user...

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Dacey Rankins

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2025-03-20 15:01:03 -

How Can AI and Machine Learning Influence Research and Development (R&D)?
The integration of artificial intelligence (AI) and machine learning (ML) into research and development (R&D) is reshaping the way companies and institutions approach innovation. These advanced technologies are providing new ways to process vast amounts of data, predict future trends, and optimize various aspects of the R&D process. By leveraging AI and machine learning, organizations...

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Dacey Rankins

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2025-08-19 17:48:29 -

How Can the Product Be More Environmentally Friendly or Accessible?
In today’s marketplace, environmental sustainability and accessibility are no longer “nice-to-have” qualities in a product—they are essential. Customers, governments, and global organizations increasingly expect businesses to deliver goods and services that minimize ecological impact while being inclusive for people of all abilities. Companies that ignore these factors...

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Dacey Rankins

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2025-08-19 18:06:44 -

How Can the Product Be More Environmentally Friendly or Accessible?
In today’s business environment, sustainability and accessibility are no longer optional—they are fundamental to innovation, consumer trust, and long-term market success. Companies are increasingly expected to design products that minimize environmental impact while being usable by the widest possible range of people, including those with disabilities or other barriers. Making a...

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Dacey Rankins

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2025-08-18 13:32:38 -

How Can the Product Be More User-Friendly?
User experience (UX) is the cornerstone of any successful product. A product can have cutting-edge technology, rich functionality, and even innovative features—but if it is not user-friendly, customers will struggle, get frustrated, and eventually abandon it. This makes the question, How can the product be more user-friendly?, a top priority for product managers, designers, and developers...

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Dacey Rankins

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2025-09-16 16:35:18 -

How Do Onboarding and User Experience Impact Retention?
Retention is a key metric for any product or service. However, user retention doesn’t happen by accident—it is strongly influenced by the onboarding process and the overall user experience (UX). These two elements determine whether a user sees value, forms habits, and ultimately stays loyal. This article explores how onboarding and UX drive retention, why early interactions matter...

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Dacey Rankins

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2025-08-26 11:46:24 -

How Should Edge Cases Be Handled in User Stories?
When writing user stories in Agile development, most teams naturally focus on the happy path—the smooth, expected way a feature should work. For example, in a login story, the happy path is a user entering valid credentials and successfully accessing their account. But what about the not-so-happy paths? What if the user enters the wrong password multiple times? What if they forget their...

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Dacey Rankins

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2025-07-25 14:06:54 -

Improvement Suggestions: How to Turn Customer Input into Action
No product or service is perfect—but listening to your customers can bring you closer. Asking open-ended questions like “How could we improve?” or “What features do you value most or least?” is a simple yet powerful way to gather actionable insights. Customers use your product every day in real-world contexts, and they often notice friction points or needs long...

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Dacey Rankins

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2025-07-25 14:02:28 -

Usability and Effectiveness: Do Your Products Truly Work for Your Customers?
When evaluating a product or service, one of the most important questions a customer can answer is:“Does this product solve your problem?” This gets to the heart of both usability (how easy something is to use) and effectiveness (how well it works). If a product is difficult to navigate or doesn’t deliver its intended result, customers won’t stay long—even if it...

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Dacey Rankins

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2025-08-25 18:34:16 -

What Is a User Story?
In product development, especially in Agile and Scrum methodologies, the term user story plays a central role. At first glance, it sounds like a simple narrative, but in practice, it is a powerful tool for capturing user needs, guiding development priorities, and keeping teams aligned with customer value. A user story is a short, simple description of a feature or functionality told from the...

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