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Dacey Rankins

σε πρόσθεσε στο Business
2025-08-21 16:41:26 -

What Is the Role of Competitive Analysis in Product Strategy?
In product management, building a winning product is never done in isolation. No matter how innovative or unique a company’s offering might seem, it exists within a broader competitive landscape. Competitors—whether direct, indirect, or emerging—shape customer expectations, market dynamics, and even regulatory environments. This is why competitive analysis plays a central role...

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Dacey Rankins

σε πρόσθεσε στο Business
2025-08-21 16:35:23 -

What Role Does Customer Segmentation and Targeting Play in Product Strategy?
When it comes to building products that succeed, no company can serve “everyone.” The most successful product strategies are built on precisely understanding who the product is for, what they need, and how to reach them effectively. This is where customer segmentation and targeting become essential. Without these two elements, product strategy becomes guesswork, leading to wasted...

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Dacey Rankins

σε πρόσθεσε στο Business
2025-08-21 16:24:55 -

What Role Does Data and Market Research Play in Product Strategy?
When it comes to shaping product strategy, there is one ingredient that consistently separates successful companies from those that flounder: data-driven decision-making, guided by thorough market research. Intuition, creativity, and visionary thinking certainly play a part in innovation, but without data and market research, strategy becomes guesswork. This article explores the critical role...

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Dacey Rankins

σε πρόσθεσε στο Marketing and Advertising
2025-09-25 17:41:37 -

How to Increase Brand Recognition and the Role of a CMO
In today’s saturated marketplace, brand recognition is crucial for business success. A strong brand is instantly identifiable, evokes trust, and drives customer loyalty. The Chief Marketing Officer (CMO) plays a pivotal role in strategizing, executing, and measuring brand-building initiatives. This article provides a comprehensive guide on how to increase brand recognition, conduct a...

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Dacey Rankins

σε πρόσθεσε στο Business
2025-09-15 18:58:36 -

Internal Teams Not Knowing What We Do: The Visibility Challenge for Product Marketing
One of the biggest frustrations Product Marketing Managers (PMMs) face isn’t just juggling cross-functional priorities—it’s that many internal teams don’t fully understand what PMMs actually do. Unlike sales or engineering, where outputs are more visible, PMM contributions are often indirect, strategic, and harder to measure. This lack of clarity can lead to...

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Dacey Rankins

σε πρόσθεσε στο Business
2025-09-15 18:59:22 -

The Challenge of Educating Other Functions About Product Marketing
Product Marketing Managers (PMMs) are often masters of external communication—crafting messages that resonate with customers, creating campaigns that drive adoption, and enabling sales with persuasive narratives. Yet, ironically, one of their toughest challenges lies inside the organization: educating other functions about what product marketing is and why it matters. Misunderstanding...

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Dacey Rankins

σε πρόσθεσε στο Business
2025-08-15 20:31:55 -

What Does a Product Manager Do?
A product manager (PM) wears many hats, acting as a strategist, communicator, and decision-maker throughout the product lifecycle. Their responsibilities start with research and discovery. PMs identify customer pain points, analyze competitors, and assess market opportunities. This foundation ensures products solve real problems. Next, PMs create a product vision and roadmap. They define the...

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Dacey Rankins

σε πρόσθεσε στο Business
2025-08-22 18:34:52 -

What is the Product Strategist’s Role?
In today’s rapidly evolving business landscape, the success of any company increasingly depends on its ability to develop, refine, and deliver products that not only meet customer needs but also align with long-term business objectives. While product managers often take the spotlight in discussions about product development, another equally important role is that of the product...

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