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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-13 17:42:05 -

How Reliable Are Market Research Results (and How Much Can You Trust Them?)
Introduction Market research promises clarity. You invest time, money, and effort to understand your audience — to know what they think, what they want, and how they behave. But here’s the uncomfortable truth: not all research is reliable. Even professionally conducted studies can be distorted by bias, flawed sampling, misleading questions, or misinterpreted results. And in an...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2025-10-10 20:03:29 -

How Reliable Are Market Research Results? (And How Much Should You Trust Them?)
Introduction: The Confidence Problem in Market Research Market research is often described as the foundation of smart business decisions — but how much can you really trust the results? You might spend weeks conducting surveys, running focus groups, or analyzing customer data, only to realize that your insights didn’t translate into success once applied in the real world. A new...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-08-26 11:46:24 -

How Should Edge Cases Be Handled in User Stories?
When writing user stories in Agile development, most teams naturally focus on the happy path—the smooth, expected way a feature should work. For example, in a login story, the happy path is a user entering valid credentials and successfully accessing their account. But what about the not-so-happy paths? What if the user enters the wrong password multiple times? What if they forget their...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Business
2025-07-25 14:02:28 -

Usability and Effectiveness: Do Your Products Truly Work for Your Customers?
When evaluating a product or service, one of the most important questions a customer can answer is:“Does this product solve your problem?” This gets to the heart of both usability (how easy something is to use) and effectiveness (how well it works). If a product is difficult to navigate or doesn’t deliver its intended result, customers won’t stay long—even if it...

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