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Dacey Rankins

adicionou um novo artigo Business
2025-03-10 17:12:38 -

Actionable Metrics vs. Vanity Metrics: Understanding the Difference
In today's data-driven world, businesses rely on metrics to measure performance and make informed decisions. However, not all metrics are equally valuable. Some provide meaningful insights that drive growth, while others simply look impressive without contributing to actual success. These two categories are known as actionable metrics and vanity metrics. Understanding the difference between...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-07 17:33:29 -

How Do CEOs Attract and Retain Top Leadership Talent?
In a competitive, fast-moving business environment, the ability to attract and retain high-performing leadership is one of the most important responsibilities of a CEO. Without the right team, even the most brilliant strategies can fail. CEOs must therefore prioritize executive talent as a core element of their success strategy. 1. Building a Strong Employer Brand Top talent is drawn to...

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Dacey Rankins

adicionou um novo artigo Business
2025-04-30 12:55:59 -

How Do I Get Customers and Deliver Value?
One of the biggest challenges entrepreneurs face isn't just building a product—it's attracting customers and delivering meaningful value that keeps them coming back. No matter how innovative your offering is, if customers aren’t discovering it, experiencing impact quickly, and feeling satisfied over time, growth will stall. To build a thriving business, founders must constantly ask...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-21 16:36:33 -

How Do You Measure the Success of a Product Strategy?
A product strategy defines the long-term vision and roadmap for a product. But having a strategy on paper isn’t enough—it needs to deliver results. To determine whether a product strategy is effective, companies must measure success using clear metrics, qualitative insights, and strategic alignment. Without proper measurement, teams risk continuing down unproductive paths, wasting...

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Dacey Rankins

adicionou um novo artigo Business
2025-09-11 16:27:38 -

How Does Growth Hacking Differ from Traditional Marketing?
The world of marketing has evolved rapidly over the past decade. While traditional marketing remains a cornerstone of brand building and awareness, a new discipline—growth hacking—has gained prominence, particularly in the startup ecosystem. Both approaches aim to drive business growth, but their methods, priorities, and philosophies differ significantly. Understanding these...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-22 15:46:09 -

How Often Should I Release Podcast Episodes? (Frequency and Scheduling)
Introduction: Why Frequency Matters in Podcasting One of the first questions new podcasters face is how often to release new episodes. It may seem like a simple logistical choice, but in reality, your publishing frequency is one of the most critical factors in audience growth, listener retention, and long-term sustainability. A consistent and realistic release schedule tells your audience when...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-17 15:20:59 -

How to Balance Mobile Site vs Mobile App — Which Is Better?
Introduction In today’s mobile-first world, businesses face a pivotal decision: should they invest in a mobile website, a mobile app, or both? The debate isn’t just about technology—it’s about user experience, accessibility, and strategic alignment with business goals. More than 60% of global web traffic now comes from mobile devices, and users spend over 85% of their...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-17 15:30:29 -

How to Do Mobile App Marketing: From Installs to Retention and Growth
Introduction Launching a mobile app is only half the battle. The true challenge begins once your app is live: how do you attract downloads, engage users, retain them, and turn them into loyal advocates? With over 5 million apps competing for attention across the App Store and Google Play, even the most innovative app can vanish into obscurity without a well-planned marketing strategy. Success...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-15 18:08:58 -

What Are Common Mistakes in Marketing Plans — and How to Avoid Them
Introduction A marketing plan is the foundation of any successful business growth strategy. It defines how a company communicates its value, attracts its target audience, and achieves revenue goals. Yet, despite its importance, many marketing plans fall short because of preventable mistakes. These errors often arise from unclear objectives, inadequate research, poor alignment with business...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-12 15:30:26 -

What Are Some Challenges Your Company Is Facing?
Asking about a company’s challenges in an interview can give you valuable insight into its current state, priorities, and potential risks. It also shows that you’re thinking critically about how you could contribute. Why This Question Matters Demonstrates Strategic Thinking: Employers see you as someone interested in solving real problems. Helps You Evaluate Fit:...

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