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Dacey Rankins

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2025-03-10 17:12:38 -

Actionable Metrics vs. Vanity Metrics: Understanding the Difference
In today's data-driven world, businesses rely on metrics to measure performance and make informed decisions. However, not all metrics are equally valuable. Some provide meaningful insights that drive growth, while others simply look impressive without contributing to actual success. These two categories are known as actionable metrics and vanity metrics. Understanding the difference between...

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Dacey Rankins

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2025-08-07 17:33:29 -

How Do CEOs Attract and Retain Top Leadership Talent?
In a competitive, fast-moving business environment, the ability to attract and retain high-performing leadership is one of the most important responsibilities of a CEO. Without the right team, even the most brilliant strategies can fail. CEOs must therefore prioritize executive talent as a core element of their success strategy. 1. Building a Strong Employer Brand Top talent is drawn to...

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Dacey Rankins

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2025-04-30 12:55:59 -

How Do I Get Customers and Deliver Value?
One of the biggest challenges entrepreneurs face isn't just building a product—it's attracting customers and delivering meaningful value that keeps them coming back. No matter how innovative your offering is, if customers aren’t discovering it, experiencing impact quickly, and feeling satisfied over time, growth will stall. To build a thriving business, founders must constantly ask...

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Dacey Rankins

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2025-08-21 16:36:33 -

How Do You Measure the Success of a Product Strategy?
A product strategy defines the long-term vision and roadmap for a product. But having a strategy on paper isn’t enough—it needs to deliver results. To determine whether a product strategy is effective, companies must measure success using clear metrics, qualitative insights, and strategic alignment. Without proper measurement, teams risk continuing down unproductive paths, wasting...

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Dacey Rankins

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2025-09-11 16:27:38 -

How Does Growth Hacking Differ from Traditional Marketing?
The world of marketing has evolved rapidly over the past decade. While traditional marketing remains a cornerstone of brand building and awareness, a new discipline—growth hacking—has gained prominence, particularly in the startup ecosystem. Both approaches aim to drive business growth, but their methods, priorities, and philosophies differ significantly. Understanding these...

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Dacey Rankins

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2025-08-12 15:30:26 -

What Are Some Challenges Your Company Is Facing?
Asking about a company’s challenges in an interview can give you valuable insight into its current state, priorities, and potential risks. It also shows that you’re thinking critically about how you could contribute. Why This Question Matters Demonstrates Strategic Thinking: Employers see you as someone interested in solving real problems. Helps You Evaluate Fit:...

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Dacey Rankins

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2025-09-16 16:29:27 -

What Is a Good Retention Rate or Benchmark?
When companies measure user retention, one of the first questions leadership asks is: “Is this retention rate good?” The answer isn’t universal. A good retention rate depends heavily on your industry, business model, product type, and customer expectations. What’s excellent for a mobile game may be disastrous for a B2B SaaS platform. In this article, we’ll...

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Dacey Rankins

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2025-09-13 19:08:51 -

What is Product Marketing?
In today’s competitive business landscape, products alone are not enough to guarantee success. Even the most innovative solution can fail if it isn’t positioned correctly, marketed effectively, or understood by the target audience. This is where product marketing comes in—a discipline that sits at the intersection of product development, sales, and marketing. Product...

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Dacey Rankins

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2025-09-05 15:38:21 -

What Is Sustainable Growth in Business?
Growth is the ultimate goal for most businesses, but not all growth is created equal. Some companies scale rapidly only to crash when they cannot manage costs, meet demand, or adapt to market shifts. Others achieve steady, long-term success by focusing on sustainable growth—a strategy that balances short-term performance with long-term resilience. This article explores what sustainable...

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Dacey Rankins

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2025-09-16 16:23:09 -

Why Is User Retention Important?
In business, growth often gets equated with acquisition—bringing in as many new customers as possible. But the truth is, long-term success depends more on retention than acquisition. Acquiring new users is costly, and without retention, those hard-earned customers quickly churn out of the funnel. User retention is what turns one-time buyers into loyal advocates, drives revenue...

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