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Do You Offer Any Discounts or Promotions?When customers interact with a business, one of the most frequent questions they ask is: “Do you offer any discounts or promotions?” It’s a simple question, but it reflects a powerful truth about human psychology: everyone loves a deal. Discounts and promotions can influence purchasing behavior, shape brand perception, and even determine long-term loyalty. For businesses,...0 Comentários 0 Compartilhamentos 1K Visualizações 0 Anterior
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How Do I Create a Business Plan for a Startup?Entrepreneurs seek tips and examples tailored to startups when creating a business plan. A well-structured business plan is essential for any startup, as it serves as a roadmap for your business’s success and a tool to secure funding from investors or lenders. However, drafting a business plan for a startup is unique—startups face distinct challenges, such as proving the viability...0 Comentários 0 Compartilhamentos 18K Visualizações 0 Anterior
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How do I forecast revenue for a new business?When starting a new business, forecasting revenue can seem like a daunting task. However, an accurate revenue forecast is crucial for planning, securing funding, and guiding your strategy in the early stages of your business. For startups, the challenge lies in predicting future income when historical data is often sparse or non-existent. To help navigate this, it’s essential to combine...0 Comentários 0 Compartilhamentos 12K Visualizações 0 Anterior
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How Do I Write a Business Plan? A Step-by-Step GuideWriting a business plan is a crucial step for any entrepreneur looking to start or grow their business. A well-crafted business plan serves as a roadmap, helping you set goals, attract investors, and steer your business in the right direction. Whether you're a first-time business owner or a seasoned entrepreneur, understanding how to structure your business plan can make a significant...0 Comentários 0 Compartilhamentos 13K Visualizações 0 Anterior
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How Does Feedback (e.g., Win/Loss Data) Influence Your Roadmap?When building and marketing products, success depends on more than vision—it requires continuous alignment with customer needs and market realities. One of the most valuable inputs into this process is feedback, especially win/loss data. Win/loss analysis, combined with broader customer and market feedback, provides actionable insights that can shape both the product roadmap and the...0 Comentários 0 Compartilhamentos 413 Visualizações 0 Anterior
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How Is Product Marketing Different from Product Management?In the tech and SaaS world, few roles are as complementary—and as frequently confused—as Product Marketing (PMM) and Product Management (PM). At first glance, both functions deal with the product, customer needs, and market dynamics. But their focus, responsibilities, and measures of success are fundamentally different. Understanding the distinction between product marketing and...0 Comentários 0 Compartilhamentos 1K Visualizações 0 Anterior
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How to Write a Business Plan for a Small Business: A Step-by-Step GuideWriting a business plan is an essential step for any small business owner looking to formalize their ideas, attract investors, or ensure long-term success. While large corporations often have elaborate business plans, small business owners frequently need a more streamlined approach that’s specific to their scale and industry. A well-crafted business plan helps you understand your...0 Comentários 0 Compartilhamentos 10K Visualizações 0 Anterior
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How Would You Approach Positioning a New Product for a New Buyer Persona?Product positioning is one of the most crucial responsibilities of Product Marketing Managers (PMMs). It’s not just about writing catchy taglines—it’s about defining how a product fits into the market, what problems it solves, and why it matters to a specific audience. When you’re positioning a new product for a new buyer persona, the challenge multiplies: you’re...0 Comentários 0 Compartilhamentos 960 Visualizações 0 Anterior
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Internal Teams Not Knowing What We Do: The Visibility Challenge for Product MarketingOne of the biggest frustrations Product Marketing Managers (PMMs) face isn’t just juggling cross-functional priorities—it’s that many internal teams don’t fully understand what PMMs actually do. Unlike sales or engineering, where outputs are more visible, PMM contributions are often indirect, strategic, and harder to measure. This lack of clarity can lead to...0 Comentários 0 Compartilhamentos 1K Visualizações 0 Anterior
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