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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-09-20 15:51:55 -

B2B Marketing Often Targets a Buying Group—You Have to Define Each Member and Their Influence
Unlike B2C marketing, where a single individual often makes the purchase decision, B2B buying is rarely a solo effort. In fact, Gartner research shows that the typical B2B purchase decision involves 6–10 stakeholders. Each member brings unique priorities, objections, and levels of influence. For marketers, this means success depends not only on understanding the organization’s...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-11-06 18:00:55 -

Best Practices for Telemarketing Calls — Script, Approach, and Targeting for Success
Introduction Telemarketing remains one of the most powerful tools for direct customer engagement—when done right. Yet, its success depends not just on the number of calls made but on how well each call is executed. The difference between a productive conversation and a failed one often comes down to preparation, precision, and professionalism. A telemarketing campaign is not merely...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-11-14 20:54:03 -

Business Development – Foundations, Strategy, Operations & Common Questions
Introduction Business development (BD) is one of the most misunderstood functions in modern organizations. Many assume it’s simply another word for sales, others treat it as marketing or partnerships, while some see it as networking and outreach. In reality, business development is a strategic discipline focused on long-term growth, requiring market analysis, relationship-building,...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-09-16 16:16:34 -

Describe a Launch You Worked On—What Went Well? What Would You Change?
Every product marketer or product manager can point to a launch that shaped their career. Product launches are defining moments—they test planning, cross-functional collaboration, and the ability to adapt when things don’t go according to plan. Reflecting on past launches provides valuable lessons, not only for individuals but also for the organizations that want to refine their...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-09-04 12:12:33 -

Do You Offer Any Discounts or Promotions?
When customers interact with a business, one of the most frequent questions they ask is: “Do you offer any discounts or promotions?” It’s a simple question, but it reflects a powerful truth about human psychology: everyone loves a deal. Discounts and promotions can influence purchasing behavior, shape brand perception, and even determine long-term loyalty. For businesses,...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-09-22 15:27:27 -

How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
In B2B organizations, marketing and sales often operate like neighbors who rarely talk: close in proximity, but divided by walls. Yet in a world where buyers are self-educating and moving fluidly between digital touchpoints, alignment between marketing and sales is no longer optional—it’s mission-critical. At the heart of alignment lies a shared understanding of the buyer’s...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-09-22 14:08:45 -

How Do I Craft Effective Content and Messaging That Scales?
In today’s digital-first landscape, businesses are not just competing on product features—they’re competing on content, communication, and clarity of message. In B2B especially, buyers expect highly relevant, educational, and trustworthy content before they even engage with sales. But the challenge for many organizations is this: how do you craft content and messaging that...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2024-12-18 16:56:58 -

How Do I Create a Business Plan for a Startup?
Entrepreneurs seek tips and examples tailored to startups when creating a business plan. A well-structured business plan is essential for any startup, as it serves as a roadmap for your business’s success and a tool to secure funding from investors or lenders. However, drafting a business plan for a startup is unique—startups face distinct challenges, such as proving the viability...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-12-18 20:21:52 -

How Do I Create a Lead Generation Funnel?
A lead generation funnel is the system that turns attention into revenue. It’s not a single ad, page, or email — it’s the entire journey someone takes from first contact to becoming a qualified lead (and eventually a customer). Businesses that struggle with lead generation usually don’t have a traffic problem — they have a funnel problem. This article breaks down...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-12-09 18:24:14 -

How Do I Create a Prospecting Plan?
Prospecting is only effective when it’s consistent.And consistency only happens when you use a clear plan — not random bursts of activity, not guessing, and not “whenever I have time.” A prospecting plan turns chaos into predictable pipeline.It tells you: Who you’re targeting How you’ll contact them When you’ll do the work What...

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