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How Does a CMO Align Marketing with Business Objectives?In today’s competitive business environment, a Chief Marketing Officer (CMO) cannot operate in isolation. Their success is measured not only by creative campaigns or brand awareness but by how marketing contributes directly to business goals, including revenue growth, customer retention, and market expansion. Aligning marketing with business objectives ensures that every campaign,...0 Comentários 0 Compartilhamentos 1KB Visualizações 0 Anterior
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What’s the Difference Between a Metric and a KPI?In business performance management, two terms often come up interchangeably: metrics and Key Performance Indicators (KPIs). While both are related to measurement and data-driven decision-making, they are not the same thing. Confusing metrics with KPIs can dilute focus, create reporting overload, and prevent organizations from understanding what truly drives success. This article explores the...0 Comentários 0 Compartilhamentos 2KB Visualizações 0 Anterior