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Dacey Rankins

added blog Business
2025-08-27 14:52:57 -

How Can I Set Meaningful KPIs and Performance Measures?
In today’s competitive business environment, organizations of all sizes—from startups to multinational corporations—rely heavily on performance data to make informed decisions. Yet, while data itself is abundant, not all metrics carry equal value. The key is setting meaningful Key Performance Indicators (KPIs) and performance measures that drive real progress rather than...

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Dacey Rankins

added blog Marketing and Advertising
2025-09-25 15:42:11 -

How Does a CMO Align Marketing with Business Objectives?
In today’s competitive business environment, a Chief Marketing Officer (CMO) cannot operate in isolation. Their success is measured not only by creative campaigns or brand awareness but by how marketing contributes directly to business goals, including revenue growth, customer retention, and market expansion. Aligning marketing with business objectives ensures that every campaign,...

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Dacey Rankins

added blog Business
2025-08-27 14:57:22 -

What’s the Difference Between a Metric and a KPI?
In business performance management, two terms often come up interchangeably: metrics and Key Performance Indicators (KPIs). While both are related to measurement and data-driven decision-making, they are not the same thing. Confusing metrics with KPIs can dilute focus, create reporting overload, and prevent organizations from understanding what truly drives success. This article explores the...

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