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Dacey Rankins

added blog Marketing and Advertising
2025-10-16 18:55:49 -

How to Balance Short-Term vs. Long-Term Marketing Strategy: Quick Wins vs. Sustainable Growth
Introduction In the fast-moving world of marketing, leaders often face a recurring dilemma: should the focus be on immediate results — those quick wins that boost revenue or visibility — or on long-term strategies that build brand equity, customer trust, and market dominance? The answer, of course, is both. But finding that equilibrium is one of the hardest tasks for any marketing...

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Dacey Rankins

added blog Business
2025-08-07 17:27:00 -

How Do CEOs Align Short-Term Actions with Long-Term Company Vision?
One of the most critical challenges for any CEO is ensuring that the company’s immediate activities contribute meaningfully to its long-term goals. Balancing the urgency of today’s demands with a focus on the future requires a deliberate and strategic approach. CEOs who succeed in this area foster consistency, alignment, and purpose throughout the organization. 1. Establishing a...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-20 17:07:53 -

How Do You Scale Customer Acquisition?
Scaling customer acquisition is one of the most challenging—and most important—phases of business growth. What works to acquire the first 100 or 1,000 customers often breaks when a company tries to reach 10,000, 100,000, or more. Costs rise, channels saturate, teams strain, and efficiency declines. True acquisition scaling is not about “doing more.” It is about building...

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Dacey Rankins

added blog Business
2025-09-12 16:26:10 -

How Does Growth Hacking Relate to Growth Marketing?
Over the last decade, the terms growth hacking and growth marketing have become common in conversations about business expansion, particularly in digital-first companies. They are sometimes used interchangeably, which creates confusion. In reality, growth hacking and growth marketing are closely related but distinct concepts. Growth hacking is often described as the experimental, rapid-testing...

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Dacey Rankins

added blog Marketing and Advertising
2025-11-11 18:44:03 -

How Often Should I Post Vlogs, and How Long Should They Be?
Introduction Once you’ve found your niche and started creating content, the next big question arises: “How often should I post, and how long should my videos be?” This is one of the most common questions vloggers face, whether they’re new creators trying to establish consistency or experienced ones refining their strategy. The truth is, there’s no...

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Dacey Rankins

added blog Business
2025-09-05 15:38:21 -

What Is Sustainable Growth in Business?
Growth is the ultimate goal for most businesses, but not all growth is created equal. Some companies scale rapidly only to crash when they cannot manage costs, meet demand, or adapt to market shifts. Others achieve steady, long-term success by focusing on sustainable growth—a strategy that balances short-term performance with long-term resilience. This article explores what sustainable...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-24 13:38:34 -

What Is the Difference Between User Acquisition and Retention?
In the world of digital marketing and growth strategy, user acquisition and user retention are two sides of the same coin — yet they serve fundamentally different purposes. Understanding the distinction is crucial for building sustainable growth in 2026. User Acquisition (UA): The process of attracting and converting new users to your product or service. User Retention: The...

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