ANALYSIS OF MODERN APPROACHES TO THE DEFINITION OF INNOVATIVE

OF THE COMPANY'S ACTIVITIES

Annotation. The article gives the concept of innovation activity, highlights its signs and effects. Innovation activity is a distinctive feature of successful modern enterprises. By introducing innovations, organizations pursue certain goals, for example, increasing profits from product sales, increasing production volumes, increasing the status of the company in the eyes of partners and consumers. Any innovation planned for implementation implies certain methods for assessing the effectiveness of its implementation. The article presents indicators that allow assessing the results of the innovative activity of the enterprise.

The research position of Joseph Schumpeter - an Austrian and American economist - was considered innovative for the middle of the twentieth century. Known as the author of the concept of innovative activity, Schumpeter considered innovation to be the most effective tool for achieving economically positive returns. His judgments formed the basis of the modern economy: for development, an enterprise needs innovations as a source of income growth and competitiveness.

Implementing innovative activities, the enterprise pursues certain goals. The most common goal is considered to be to increase profits. In a highly competitive market, modern enterprises need to regularly prove the uniqueness of their products. Therefore, innovations aimed at creating new products are a priority for leading enterprises, regardless of the industry in which the enterprise operates.

Most developing companies also consider it important to constantly modernize production processes. The search for innovations that save materials, industrial and labor resources helps to reduce costs, reduce the cost of production, and therefore increase profits. To achieve the goals of optimizing production processes, the company's management often involves employees. The following methods of stimulating employees of the enterprise to innovative activities are distinguished:

1. Increasing the level of innovation culture at the enterprise - encouraging employees engaged in innovative activities, creating a space for creativity and developing innovative projects, establishing incubators for the development of startups.

2. Training and advanced training of employees, both on the territory of the enterprise and in third-party organizations. Mentoring, round tables, exchange of experience with other enterprises.

3. Competitions and incentive programs - material remuneration for employees participating in innovative activities, proposing new projects.

4. Creation of comfortable working conditions: flexible work schedule, the ability to

time for creativity, a favorable atmosphere in the team.

Sometimes an enterprise is forced to invest in unprofitable innovative projects called image innovations. Such are projects aimed at the environment and the social sphere. The costs of implementing such projects, as a rule, exceed profits, but increase loyalty to the enterprise among society.

The organization of innovation activity is continuously associated with the construction of the innovation policy of the enterprise, i.e. a set of goals, principles and measures that determine the strategy of the enterprise's behavior in the field of its innovative development, the response to changes in the external and internal environment, the attitude to the risks associated with the implementation of innovations.

The organization of innovation activity as a process implies the availability of methods for assessing its effectiveness. At present, there is no regulatory framework that defines the standards for analyzing and assessing the level of organization of innovation activity. The existing approaches used by modern authors imply the following: the analysis of the innovative activity of the enterprise should be systematic. Among the evaluated indicators are:

- Analysis of the macro- and microenvironment of the enterprise;

- Analysis of the life cycle of the innovation;

- innovative activity of the enterprise;

- financial results and cash flows from the implementation of innovations;

- private assessment indicators (ratios for assessing liquidity, assessing the capital structure and financial stability of the enterprise);

- private indicators that help to assess profitability and turnover;

- indicators characterizing the production effect from the use of innovation;

- the period of implementation of innovations.