You need to make every effort to gain a large number of subscribers and remain interesting for your audience. There is no one specific recommendation that will make your videos popular right away. We need a set of actions aimed at creating and promoting content.
High-quality videos
First of all, take care of high-quality and interesting content. This is not only the base, but also the main component of success. Without this, it is impossible to advance in YouTube.
Select a single theme. To begin with, clearly determine on what topic you want to shoot videos. Viewers do not like multifaceted content, since each topic has its own target audience. If you are interested in something users, after subscribing to the channel, they will wait for a video on the same topic. Agree that it is impractical to first release several videos about the technique, and then switch to videos about plants. If you want to shoot different videos, it is better to create several separate channels. The exception is "videos about life", that is, vlogs. In such videos, you can talk about everything: travel, repairs, books, makeup, shopping, funny or important situations.
Understanding the topic. You need to be 100% versed in the topic that you have chosen. Superficial knowledge will definitely scare off viewers. Also make sure that the information is reliable. Clarify all the points in advance, if you are not sure of some fact, phenomenon, etc.
Competent speech. It is not necessary to be fluent in the literary language, but common speech errors should be avoided. Also be sure to work on diction: there are many exercises on the Internet. The information does not need to be presented in a dry and official form. Viewers love it when a blogger jokes, but do not resort to "black" humor.
Channel design
The appearance of the channel should immediately appeal to new subscribers. Create and upload an attractive profile header that will immediately reflect the theme of the channel. For example, if you shoot about travel, on the cover there may be images of sights, flags of countries, beautiful landscapes.
Next, come up with a description of the channel. Greet the viewers, introduce yourself and in a few sentences tell what your channel is about. You can also record a separate introductory video that will appear on your channel's homepage. The main purpose of such materials is to interest the user and tell him what interesting things he will learn if he watches your videos.
Technical part
It is impossible to create high-quality videos without the appropriate technique. Users are unlikely to be impressed by videos that show pixels and noise. The ideal option is to use a good video camera. If you shoot on a smartphone, set the maximum quality. If there is not enough free space in the internal storage, use the memory card.
To record sound, it is better to use a lapel microphone. So the sound will be loud and saturated, without crackling and wheezing. Of course, there should also be no distracting extraneous sounds in the background.
Optimization
Make navigation so that users can quickly find the videos of interest. To do this, you need to combine videos that are similar in theme into one playlist.
Be sure to use tags. Find out which keyword phrases viewers are most often looking for videos with your theme, and add these words to the description and title of the videos. To create hashtags, simply insert a pound sign.
Feedback from the audience
There are several options for interacting with viewers. The easiest way to keep in touch with your audience is to respond to comments. Thank the user for the feedback left or enter into an interesting discussion with him. Also hold sweepstakes. The conditions of participation should be simple: for example, subscribing to a channel and liking.
Advertisement
Without promotion, it is quite difficult to gain popularity on YouTube. You can publish very high-quality content, but the competition is huge, so it is not a fact that your video will get into recommendations to other users. You need to make yourself known.
Google Ads
This is a platform from Google, with which you can launch both contextual and video advertising. The scheme is very simple: we register and specify the budget. Next, you need to create the advertisement itself in the format of text or video.
An important point! Be sure to identify your target audience using parameters such as age, gender, country of residence, language, interests. You also need to choose keywords. Thanks to this, ads will be shown only to potential subscribers.
Mutual advertising
You can contact the author of the channel, the subject of which coincides with yours. No need to write to bloggers who have a huge audience. Chances are they'll just ignore the message. Look for the same novice bloggers and offer cooperation. They will mention your channel in their video and you will do the same. The increase may not be as noticeable as when using Google Ads, but this method is absolutely free.
We discussed how to become popular on YouTube. Remember that the two main components of success are quality content and the right advertising. We hope that the above tips will help you quickly gain your audience.
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