Telegram is one of the three most popular messengers. There is an adult and active audience here, so Telegram channels are a platform for the implementation of experts, bloggers, well-known brands, as well as a space for communication. Due to the presence of loyal and solvent users, it becomes possible to monetize the resource.

Let's take a look at some tips on how to promote your Telegram channel in 2023. Promotion methods are paid and free. Let's make a reservation right away that it is difficult to make a Telegram channel without markups and paid SMM services popular today.

1 tip. Tell your friends and acquaintances about the channel The easiest way to get your first subscribers is to inform relatives, friends and acquaintances
that you are the author of a new Telegram channel. So it is possible to get up to 100 subscribers.

2 tip. Make an announcement of the channel in social networks
Tell us about the channel on your social media pages. Write what the posts will be about, what is important, interesting or useful waiting for readers. New users or friends who did not subscribe immediately may be added from social networks.

3 tip. Leave links to the Telegram channel If you have a website, blog or write articles on Yandex.Zen, always leave a link to the channel
. You can use platforms with video content: YouTube and TikTok. On YouTube, leave a link under your video, and on TikTok, advertise your channel in videos.

Be active participants in thematic chats and forums. Comment, express your opinion and organically mention your Telegram channel so that it does not look like direct and intrusive advertising, otherwise you can get banned.

4 tip. Unique content The content
of the Telegram channel should not duplicate your posts from Instagram, Facebook or VKontakte. Create author's content that is useful or interesting to the reader. Add interactivity to the channel: contests, questionnaires and voting. Only in this case, the involvement of readers increases, and subscribers remain on the channel.

5 tip. Register a channel in Telegram
catalogs Telegram has special catalogs with rubricators. On these resources, people choose channels of interest and subscribe. In the catalogs, your channel will be able to find potential advertisers or owners of other channels for mutual PR. In most cases, registration is free.

6 tip. Look for mutual PR
You find larger channels with similar topics in Telegram, agree on the exchange of publications. There is a mutually beneficial cooperation, which leads to the exchange of audiences.

7 tip. Participate in channel
selections The selection involves several channels that share a common feature, for example, a topic. The advertising message is published on each channel from the collection. You can also publish a selection for free or for a fee on third-party resources, in specialized forums and chats.

8 tip. Use subscriber promotion At the stage of creating a channel, use subscriber
cheating. This will not increase the reach of posts, but it will create psychological comfort for new users. A channel with a readership of zero scares off a potential audience.

9 tip. Use paid advertising in Telegram
To conduct paid advertising, you need to negotiate with the author of the channel on which you want to place an advertising message, or contact the exchange. The cost of advertising is not standardized, channel owners have individual price lists.

When choosing a channel, pay attention to:

● audience growth. The Telegram Analytics service provides data on Telegram channels for free. The increase in subscribers shows that the channel is engaged, it has active readers;

● the ratio of useful posts and advertising posts. Choose channels where there are fewer ads. Placement here will be more effective, your advertising will not be lost in the flow of such messages;

● the theme of the channel. Choose channels with similar content. This is how you reach your target audience.

10 tip. Use contextual and targeted advertising Bring subscribers to your channel from social networks using targeting or from search engines using contextual advertising
.

In conclusion. In order for a Telegram channel to become popular, it is not enough to use only one method. Channel promotion will take some time. The fastest and most effective ways are paid advertising. Therefore, create a promotion strategy, combine paid and free methods, offer subscribers high-quality and unique content, analyze the results and move on.

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